Brand Marketing Program Manager

Figma•San Francisco, CA

4d•$127,000 - $269,000•Remote

About The Position

Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. The Brand Marketing Program Manager will play a pivotal role in helping the brand marketing and social teams bring ambitious ideas to life—on time, on brand, and at scale. This role connects creative vision to execution, brings clarity to complexity, and builds the structure that helps great ideas thrive. This role sits at the intersection of creativity, strategy, and operations, enabling Figma's brand to show up powerfully across social, digital, and real-world moments. The role involves partnering closely with Brand Strategists, marketers, creative teams, and partners to plan and deliver high-impact campaigns and activations that help Figma grow into its next chapter as a multi-product, global company.

Requirements

6+ years of experience managing complex creative, brand, or marketing programs — ideally at a creative agency or in-house brand team
Demonstrated experience building integrated marketing campaigns across digital, social, and experiential channels
Demonstrated ability to navigate both the creative and operational sides of brand marketing — knowing when to lean into process and when to stay flexible
Proven experience working with project management and collaboration tools
Enthusiasm for creativity, storytelling, and enabling teams to do their best work

Nice To Haves

Experience supporting or managing social-first campaigns or brand activations
Background in creative production or content operations
Familiarity with Figma's products or a passion for design and collaboration tools
Experience working on or with global marketing teams

Responsibilities

Partner with brand, social, and cross-functional marketing teams to translate strategy and creative ideas into clear project plans, trackable outcomes, and clear communications
Build and manage timelines, resourcing, and budgets for campaigns and always-on initiatives, ensuring alignment with team and company goals
Drive the end-to-end delivery of brand and social programs—from briefing through creative development, production, and launch—while ensuring quality and consistency
Anticipate risks, identify blockers early, and drive proactive solutions to keep programs on track and stakeholders aligned
Establish repeatable processes and best practices that enable the team to scale its impact globally
Support key tentpole initiatives, ensuring cross-functional coordination and readiness across marketing, creative, and social teams
Lead retrospectives and share learnings that inform future campaigns, helping the team continuously improve how we plan and deliver work
Establish new working relationships with platforms, vendors and brand partners to help develop an ecosystem of best-in-class strategies and capabilities