Marketing Brand Manager

CAMPERS INN INC • Jacksonville, FL

1d • Hybrid

About The Position

Campers Inn RV is seeking a Brand Manager to lead campaign strategy across its network of over 50 dealerships. This role involves developing and managing the campaign calendar, defining messaging and positioning, and collaborating with Sales, Performance, Creative, Lifecycle, and Events teams to achieve objectives. Campers Inn RV is dedicated to helping people embrace the RV lifestyle and offers opportunities for career growth, development, and making a significant impact. Founded in 1966, it has grown into the largest family-operated RV dealership in the nation, maintaining a strong focus on its core values of Integrity, Teamwork, Continuous Improvement, and Sustainability. The company has received numerous accolades, including being named a Top 50 RV Dealership in the U.S. annually since 2010 and recognized as a Top 5 Blue Ribbon RV Dealership.

Requirements

• 5+ years in marketing strategy or brand management
• Proven end-to-end campaign ownership, from inventory insight to creative direction to performance review
• Demonstrated history of using campaign and channel data to adjust strategy, messaging, spend, and creative, with results to show for it
• Experience carrying shared sales goals or revenue accountability
• Demonstrated use of AI tools for research, competitive analysis, and identifying best practices
• Excellent oral and written communication skills, along with excellent interpersonal skills
• Ability to drive direction with confidence and operate with discipline and follow-through
• Ability to translate data into clear strategic decisions and adjust course based on results
• Ability to influence cross-functional partners without direct authority
• Ability to multitask in a fast-paced environment
• Reliable and strong work ethic
• Commitment to superior customer service
• Ability to work independently as well as on a team
• Knowledge or ability to learn company computer systems and applications, including marketing analytics and AI tooling
• Ability to work flexible hours as required, which may include evenings and weekends

Nice To Haves

• Bachelor’s degree in marketing, business, communications, or related field preferred
• Retail, automotive, RV, marine, or other inventory-driven category experience preferred

Responsibilities

• Owns the 90-day rolling campaign calendar, tied to inventory, sales goals, seasonal moments, and event strategy
• Develops messaging, offers, and positioning, and eliminates conflicting promotions across the 50+ store network
• Partners bi-weekly with National Sales Directors
• Provides cross-functional direction to Performance, Creative, Lifecycle, and Events on campaign execution
• Owns end-to-end campaign success, including brief, execution, and measurable result
• Uses campaign and channel data to adjust strategy, messaging, spend, and creative direction
• Translates brand research into actionable campaign plans
• Uses AI tools to research competitors, identify best practices, and pattern-spot across markets
• Holds shared accountability for sales goals, cost per sale, expense ratio, and same-store market share

Benefits

• Hybrid schedule
• A seat at the marketing strategy table with direct partnership across Sales, Performance, Creative, Lifecycle, and Operations
• Ongoing career development opportunities: specialized job training, certifications, and professional development, and assistance in continuing education
• Comprehensive health and welfare plan for all full-time employees (30+ hours/week), including: Major Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance (Basic, Supplemental, Spouse, and Child available), Employee Assistance Program (EAP)
• Paid Time Off
• Qualified retirement plan (401k) with Employer Match
• Fair and competitive compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level