Brand Marketing Manager

Zillow

3d•Remote

About The Position

The Brand Marketing Manager will serve as the marketing strategy lead supporting Zillow's B2B line of business. This role is critical in leading the development, integration, execution, optimization, and reporting of marketing efforts for their partner audience. This integrated marketing position is highly cross-functional and requires close partnership with internal channel teams, data science, external agencies, and the Agent Marketing team to develop breakthrough campaigns that clearly communicate business impact. The role is categorized as Remote, meaning employees do not have a permanent corporate office and work from a chosen physical location. Specific salary ranges are provided for various U.S. locations, and the position is eligible for equity awards.

Requirements

8+ years of related experience with a Bachelor’s degree; or 6+ years and a Master’s degree; or equivalent experience.
Strong track record of driving breakthrough integrated marketing campaigns that achieve business results.
Exceptional collaboration and communication skills, with the ability to work cross-functionally.
Skilled at developing strong relationships with cross-functional partners.
Proficient in deriving meaningful insights from data to optimize campaigns for impact.
Ability to implement processes cross-functionally that enable collaboration and drive work forward.
Experience working on a B2B business and understanding lead generation and conversion.
Experience working with sales enablement teams and other partners.
Understanding of various channels and their roles within an integrated campaign, including paid media, email, web, brand social, events, activations, and content marketing.
Ability to translate between channel teams and creative teams.
Experience developing comms strategies and messaging frameworks, understanding the right message to be delivered across channels.

Responsibilities

Lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs that align with business objectives and customer insights.
Build the integrated marketing plan by reviewing proposed tactics from teams, facilitating collaboration across teams, and identifying key highlights or areas of opportunity.
Lead the day-to-day management of the work, overseeing timelines and ensuring all information is gathered from various channels.
Conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.
Understand and apply measurement methodologies to assess performance, analyze data to derive insights, and identify optimization opportunities.
Communicate findings effectively to drive strategic adjustments and improvements.
Work with internal and external creative partners to build creative concepts that support the marketing strategy.
Manage the review process to ensure all assets are delivering on the goals and objectives of the campaign or initiative.