Brand Marketing Manager

Community Health Network • Indianapolis, IN

1d

About The Position

The Brand Marketing Manager is responsible for developing, implementing, tracking and communicating results for employer brand and talent acquisition marketing, while also overseeing general brand adherence and compliance. Reporting to the Director of Brand Marketing, this position partners closely with HR/Talent Acquisition business leaders to build a consistent employee value proposition and bring it to life across channels. This role collaborates with marketing and communications teammates to create research-based, integrated campaigns—including digital, social, content and internal communications—that strengthen awareness, drive engagement and support hiring priorities. The Brand Marketing Manager also provides guidance and consultation to stakeholders across the network on proper brand use, including administration of brand-compliant tools and resources.

Requirements

• Bachelor’s degree required.
• Five (5) - seven (7) years of marketing experience required.
• Demonstrated results in developing integrated marketing plans, including digital campaigns.
• Proven ability to build strong relationships across all organizational levels.
• The ability to take multiple data points, including consumer research and CRM data, to develop messages that engage target audiences across channels.
• Effectively communicate information and ideas in written and verbal formats.
• Demonstrate strong technology skills, including AI, and stay abreast of and adopt new tools quickly.
• Stay current with the latest trends and best practices in marketing and measurement.
• Ability to prioritize to ensure the successful implementation of multi-faceted plans for multiple concurrent projects.
• Demonstrated ability to effectively address conflict in a constructive manner with teammates, subordinates, and supervision.
• Strong problem-solving skills to act in an innovative and self-directed manner: demonstrate creativity in addressing both problems and opportunities.

Nice To Haves

• Experience in employer brand, recruitment marketing or workforce communications is preferred.
• Familiarity with the Indianapolis healthcare market is a plus.

Responsibilities

• Developing, implementing, tracking and communicating results for employer brand and talent acquisition marketing.
• Overseeing general brand adherence and compliance.
• Building a consistent employee value proposition and bringing it to life across channels.
• Creating research-based, integrated campaigns—including digital, social, content and internal communications—that strengthen awareness, drive engagement and support hiring priorities.
• Providing guidance and consultation to stakeholders across the network on proper brand use, including administration of brand-compliant tools and resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level