Program Manager, Brand & Experiences

Amazon • Austin, TX

1d • Onsite

About The Position

Whole Foods Market is seeking a Brand Content & Partnerships Manager to own two interconnected workstreams: serving as the team's lead writer across internal and external brand programs, and developing and managing strategic partnerships that amplify their experiential platform, content storytelling, and purpose-driven initiatives. This role will identify, build, and activate collaborations that elevate Quality Standards, celebrate suppliers, and deepen Whole Foods Market's role in the communities served. The ideal candidate is an exceptional writer and strategic relationship builder, capable of crafting compelling documents and pitches with rigor and creativity. They should be a big thinker, operate with discipline, and be energized by food culture, sustainability, and the power of brand storytelling to create real-world impact. The Brand Engagement & Experiences team aims to make Whole Foods Market a lifestyle brand within the next five years by connecting customers, Team Members, and communities to the brand's purpose of nourishing people and the planet through food culture, purpose-driven content, and immersive activations.

Requirements

• 5+ years of program or project management experience
• Experience using data and metrics to determine and drive improvements
• Experience working cross functionally with tech and non-tech teams
• Demonstrated excellence in writing across multiple formats: articles, executive communications, briefing documents, go-to-market plans, and marketing copy
• Experience developing and managing external partnerships or collaborations with brands, organizations, or media platforms
• Experience working cross-functionally across marketing, communications, and/or merchandising teams
• Track record of taking projects from concept through execution with minimal oversight
• Strong verbal communication and presentation skills, including comfort presenting to senior leadership and external partners
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field

Nice To Haves

• Background in journalism, editorial, or professional writing
• Experience in food, grocery, CPG, or lifestyle brand marketing
• Demonstrated knowledge of food systems, sourcing, sustainability, and community-building
• Experience developing experiential or event-based partnerships
• Familiarity with brand measurement frameworks, including sentiment analysis and engagement metrics
• Experience working within a mission-driven or values-led brand
• Comfort operating in a fast-paced, ambiguous environment where priorities shift and creative problem-solving is essential

Responsibilities

• Serve as the team's primary writer, crafting articles, talking points, briefing documents, go-to-market plans, runs of show, and executive communications for brand programs, events, and activations.
• Develop and execute partnership strategies that expand the reach and impact of Whole Foods Market's experiential and storytelling programs, thinking beyond conventional retail partnerships.
• Identify, evaluate, and secure collaboration partners — including mission-aligned brands, culinary and cultural organizations, media platforms, creative voices, and suppliers, applying high judgment to ensure alignment with brand, standards, and values.
• Build compelling partnership narratives that translate food culture, sourcing standards, and community impact into persuasive, insight-driven stories.
• Responsible for go-to-market strategy, planning and execution of integrated marketing programs and partnerships across brand and product, collaborating across Sustainability, Quality Standards, PR, Social, Culinary, Merchandising, and Private Label teams.
• Own creative storytelling from concept through activation, ensuring every partnership reflects values, elevates suppliers, and strengthens brand identity.
• Support experiential programming by integrating partnerships into immersive moments that inspire Team Members, customers, and communities.
• Define and track success metrics using data and insights to measure partnership impact across brand perception, community value, sentiment, engagement, and business alignment.
• Stay ahead of food, culture, and sustainability trends, proactively identifying opportunities for Whole Foods Market to show up meaningfully and authentically.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level