Product Manager, Employer

Gaia Family•New York, NY

1d•$130,000 - $160,000•Hybrid

About The Position

At Gaia Family, we're building modern fertility coverage that actually works — for patients and for employers. We partner with companies to offer IVF and egg freezing as a structured, outcomes-aligned, benefit that complements our existing consumer offering. We’ve already signed our first employer logos but are still early. We’re hiring a Product Manager to own and build our Employer product end-to-end. This is a zero-to-one GM role disguised as a PM role. We’re an ambitious, fast-moving team backed by top-tier investors (including Valar Ventures and Atomico).

Requirements

5–10 years B2B experience in product or growth roles - ideally in high-growth fast-paced startups
Have built or worked on an employer healthcare product before
Care about revenue and margin, not just UX polish
Love ambiguity
Are AI-native, constantly testing out the latest tools to scale yourself & your team
Can go from whiteboard → SQL → customer call → Figma → pricing model in the same week
Have high energy and bias toward action

Nice To Haves

Is deeply collaborative with a builder mindset
Is solution-oriented - when we encounter challenges, you are already brainstorming on how to solve
Is curious and eager to learn
Has deep ownership
Works cross-functionally successfully
Isn't afraid to roll up their sleeves and when needed, "wear many hats" to execute successfully
Is AI-native and excited about the future of EPD & tech
You’re an ex founder
You’ve owned revenue targets before
Have experience in fertility, family-building, or HRA administration

Responsibilities

Define the strategy
Ship the product
Close feedback loops with customers (both employers & employees)
Drive revenue impact
Build the system from scratch
Define the long-term vision for Gaia’s employer offering, turning ambiguity into a crisp roadmap.
Clarify ICPs (mid-market vs enterprise) alongside Sales, whilst working with Finance to shape packaging, pricing, and plan design.
Create a lovable employer and employee experience that stands out in the fertility & family-building landscape.
Be responsible for surface areas ranging from customer sales conversations to the implementation & onboarding experience, and employee enrollment & usage.
Obsess over the full system, not just one aspect.
Co-lead the ROI strategy for our employer product.
Understand case rates, utilization, loss ratios
Partner with Finance on pricing experiments
Improve margins through product & process design
Focus on these metrics like a GM would.
Align with Sales & Legal on what we sell
Partner with Ops on what we can operationalize
Work with Eng to build scalable systems
Run tight weekly reviews