Email & SMS Specialist
About The Position
The Email & SMS Specialist, described in the posting as a Digital Marketing Specialist, CRM, supports the execution and optimization of the email and SMS marketing program to drive customer engagement, conversion, and retention. The role assists with building and scheduling marketing emails, writing creative briefs and SMS copy, and managing audience segmentation. It is suited to a detail-oriented marketing professional who can thrive in a fast-paced environment and is passionate about creating a high-quality customer marketing experience. The specialist manages segmentation, targeting, and personalization; owns the messaging calendar for major moments such as special releases and live events; and conducts A/B tests across subject lines, email content, creative, send times, and campaign strategies. The company emphasizes professional growth, internal promotion where possible, and a supportive, drama-free culture that values excellence and kindness.
Requirements
- 2–4 years of experience in email or lifecycle marketing.
- Understanding of email marketing principles.
- Strong writing and copywriting skills, with the ability to hold attention and communicate clearly.
- Experience with email platforms.
- Familiarity with segmentation, personalization, and automation.
- Strong analytical and organizational skills.
- Strong project coordination skills and ability to manage multiple priorities in a fast-paced environment.
- Clear communication skills and a proactive problem-solving approach.
- Excellent attention to detail, especially regarding content accuracy and logic validation.
- Care about the company’s mission, not just the mechanics of the work.
Nice To Haves
- Experience with Iterable.
Responsibilities
- Build and schedule marketing emails.
- Write creative briefs and SMS copy.
- Manage audience segmentation, targeting, and personalization.
- Own the messaging calendar for major moments, including special releases and live events.
- A/B test subject lines, email content, creative, send times, and campaign strategies.
- Support execution and optimization of email and SMS marketing to drive customer engagement, conversion, and retention.
Benefits
- Professional growth and investment in team-member development.
- Promotion from within whenever possible.
- Supportive, drama-free workplace culture that values excellence and kindness.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
