Email & SMS Marketing Manager - Nationwide Ecommerce
About The Position
This role owns and scales the email and SMS lifecycle for our direct-to-consumer ecommerce business, with a strong focus on revenue growth, retention, and customer engagement. You will lead both the strategy and hands-on execution of our email and SMS channels, building campaigns, optimizing lifecycle flows, and leveraging data to continuously improve performance. This includes ownership of segmentation, automation, deliverability, and reporting. This is a highly visible role responsible for turning email and SMS into a top-performing revenue channel, not just a communication tool. The ideal candidate brings deep experience with platforms like Klaviyo, a strong analytical mindset, and a passion for delivering personalized, high-impact messaging.
Requirements
- 4+ years of experience in email and SMS marketing, with a strong focus on strategy, automation, and analytics
- Experience working with D2C Ecommerce brands is required
- Expert-level proficiency in Klaviyo or similar email service provider platform, including flows, segmentation, reporting, and integrations
- Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns for performance
- Experience with A/B testing, deliverability best practices, and email/SMS compliance regulations for email and SMS
- Strong project management skills utilizing work management software (such as Asana)
- Excellent written and verbal communication skills, with attention to detail
Nice To Haves
- Basic HTML and CSS knowledge for email formatting is a plus
Responsibilities
- Own and optimize the full email and SMS lifecycle to drive revenue, customer engagement, and retention
- Manage and maintain customer data within Klaviyo, ensuring accurate audience segmentation, list hygiene, and CRM best practices to enhance targeting and personalization
- Implement strategies to grow email and SMS subscriber lists while maintaining quality and compliance
- Analyze email and SMS campaign performance, including open rates, CTRs, conversion rates, and revenue impact, while providing regular reporting with insights and recommendations
- Optimize email/SMS templates for deliverability, engagement, and conversion using A/B testing and personalization strategies
- Work closely with content, design, and product teams to ensure consistent messaging and brand voice
- Create automated workflows, behavior-based messaging sequences, and winback campaigns to enhance customer retention
- Manage the organic social content calendar in alignment with email campaigns, overseeing daily posting, engagement, and scheduling to maintain cohesive cross-channel messaging
- Stay up to date with industry trends, updates to the email service provider (Klaviyo), and best practices to enhance the effectiveness of campaigns
- Develop, document, and implement best practices for email and SMS marketing to ensure consistent execution across the team
Benefits
- Blue Cross Blue Shield Medical
- Blue Cross Blue Shield Dental
- Blue Cross Blue Shield Vision
- Short-term Disability Insurance
- Long-term Disability Insurance
- Accident Insurance
- Critical Illness Insurance
- Life Insurance
- Paid Time Off
- Holiday pay effective immediately (8 holidays recognized)
- 401 (k) with employer 4% match and revenue sharing
- Employee referral program
- Additional Training Programs: Career Development and Department Shadows
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
