Senior Email Marketing Manager

Appian Corporation•Denver, CO

About The Position

Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
7+ years of related experience in email marketing, with a deep focus on B2B technology.
Advanced, hands-on experience with Marketo is a must.
Proven track record of developing global email strategies and managing complex automation workflows.
Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.
Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.
Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.
Knowledge of global data privacy regulations, including GDPR and CCPA.

Responsibilities

Develop and implement global email marketing strategies, including audience targeting, send cadence, and governance.
Manage end-to-end email content calendars aligned to broader marketing and business objectives.
Architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.
Partner with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.
Use email performance data to influence campaign themes, audience segmentation, and future optimization.
Conduct deliverability and performance audits to identify technical optimization opportunities.
Provide strategic guidance to team members executing point-in-time and nurture email campaigns.
Collaborate with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.