Email/SMS Marketing Manager

Hi-Altitude Brands•Los Angeles, CA

19h•$110,000 - $120,000•Remote

About The Position

Hi-Altitude Brands is seeking an Email Marketing/SMS Manager to execute lifecycle programs for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. Ownership includes day-to-day execution of campaigns, automated flows, segmentation, and deployment across email and SMS. Hi-Altitude Brands has built a successful DTC business through disciplined performance marketing, and lifecycle is a primary revenue lever. The Email/SMS Marketing Manager turns lifecycle strategy into shipped programs that drive retention, subscription growth, and customer lifetime value. Precision is everything. This position demands obsessive attention to detail, rigorous procedural QA, and zero-defect execution. Every send reaches a large, engaged customer base where errors compound quickly across deliverability, revenue, and brand trust.

Requirements

3-5+ years executing email and SMS marketing programs at DTC consumer brands, ideally in health, wellness, beauty, or consumables
Deep hands-on Klaviyo expertise, including advanced flow architecture, dynamic segmentation, deliverability optimization, A/B testing, and performance analytics
Hands-on experience with Shopify Plus and Recharge in a subscription DTC context
Proficient with HTML and CSS for email template customization and rendering troubleshooting
Power user of Excel, Google Sheets, and AI platforms (ChatGPT, Claude, or comparable) for data analysis, reconciliation, and reporting
Demonstrated procedural QA discipline (documented checklists, defined process, not just personal carefulness) with a track record of clean execution and zero major send errors at scale
Hands-on experience reconciling data across email, subscription, ecommerce, and attribution platforms to deliver reporting that leadership can trust
Solid understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR)
Comfortable working independently against a roadmap while staying tightly aligned with a strategic leader
Remote-first mindset with strong written communication

Nice To Haves

Experience operating in a subscription DTC business model
Located within driving distance of Los Angeles, CA

Responsibilities

Build, QA, and deploy email and SMS campaigns in Klaviyo against the lifecycle roadmap set by the Director of Lifecycle
Build and maintain automated flows, including welcome, post-purchase, replenishment, win-back, browse abandonment, cart abandonment, and review request
Manage send schedules and calendar coordination across promotional, lifecycle, and transactional sends
Build dynamic content and personalization that adapts based on customer attributes
Execute against subscription milestones in coordination with Recharge and Shopify Plus events
Develop and optimize on-site lead capture and subscriber acquisition flows, including pop-ups, post-purchase opt-ins, and incentive structures that grow the email and SMS list while protecting deliverability
Build and maintain customer segments based on behavioral, transactional, and subscription attributes
Apply segmentation logic to maximize relevance and minimize over-mailing
Manage tag and customer property structures inside Klaviyo to support segmentation
Partner with the Director of Lifecycle on cohort definitions and audience strategy
Own inbox placement, sender reputation, and deliverability monitoring
Maintain list hygiene, including bounce management, unsubscribe handling, and re-engagement protocols
Own and maintain a documented pre-send QA checklist applied to every campaign and flow, including rendering tests, link checks, personalization validation, segmentation review, and audience size confirmation
Ensure compliance with FTC, TCPA, CAN-SPAM, and SMS regulatory requirements
Serve as Klaviyo platform administrator, including user management, integration health, and platform-wide configuration
Troubleshoot and resolve Klaviyo and integration issues raised by CX, ecommerce, and other teams
Maintain technical documentation for flow architecture, segment logic, and integration mappings
Reconcile data across Klaviyo, Recharge, Shopify Plus, and Northbeam to ensure reporting accuracy
Own the accuracy of all campaign and flow performance metrics surfaced to the Director of Lifecycle and the broader org
Investigate and resolve discrepancies between platform-level data and overall reporting
Execute A/B tests defined by the Director of Lifecycle (subject lines, send times, content, offers)
Report to the Director of Lifecycle and execute against the lifecycle strategy and roadmap
Partner with the Copy Director and copy team on copy briefs, revisions, and final approvals before sending
Coordinate with the ecommerce team on subscription, promotional, and post-purchase touchpoints
Coordinate with the CX team on customer communication that spans transactional and lifecycle messaging