Specialist, Email & SMS Marketing (12-month contract)

Psycho Bunny Inc.•Montreal, QC

14h•Onsite

About The Position

Psycho Bunny is seeking an Email & SMS Marketing Specialist for a 12-month contract. This role will own the daily execution and deployment of digital messaging programs, working closely with the Marketing Manager and cross-functional teams. The specialist will be responsible for creating responsive templates, conducting A/B tests, and analyzing performance data to optimize campaigns. This position is ideal for an operationally minded marketer who is data-driven, precise, and aims to exceed KPI targets.

Requirements

3+ years of experience in Email & SMS marketing, with direct hands-on proficiency in Klaviyo (or a similar major ESP).
Expert at building responsive, template-based emails and setting up automated lifecycle workflows, triggers, and dynamic content.
Strong data interpretation skills with experience using tools like Google Analytics 4 or PowerBI to track KPIs (OR, CTR, conversions) and drive optimizations.
Deep understanding of digital marketing best practices, including audience segmentation, A/B testing, and deliverability strategies.

Nice To Haves

A Bachelor's degree
Experience working within apparel retail or fashion brands
Bilingualism (English/French)

Responsibilities

Own the day-to-day deployment of all Email and SMS marketing programs, from initial briefing and creative approvals to QA testing and final scheduling.
Drive the development of responsive email templates to guarantee a flawless, high-quality user experience across all devices.
Build and maintain dynamic audience segments within the platform to ensure precise targeting and highly personalized messaging.
Design and manage rigorous A/B testing strategies for subject lines, layouts, and copy to continuously optimize open rates, CTR, and conversions.
Partner closely with Brand, Creative, Merchandising, and Paid Media teams to ensure timely, cohesive, and brand-aligned campaign launches.
Drive subscriber base expansion by collaborating with Store Operations and Loyalty teams on innovative opt-in strategies.
Build and optimize automated, trigger-based lifecycle campaigns using dynamic content and conditional logic.
Monitor and analyze day-to-day metrics (OR, CTR, conversion and unsubscribe rates) to deliver actionable, data-driven post-campaign insights.
Keep the brand ahead of the curve by monitoring industry best practices, emerging marketing tech, and strict data compliance requirements.