Email Marketing Specialist (Temporary 6-Month Contract)
Borrowell•Toronto, ON
•CA$60,000 - CA$90,000•Hybrid
About The Position
As the Email Marketing Specialist, you will work with the Engagement Marketing Manager & Partnerships Team to create and implement marketing campaigns for Borrowell’s over four million member base. As a key member of the Engagement teams, the individual will own our affiliate marketing channel for Borrowell’s marketplace. This involves campaign planning, execution, reporting, strategic direction and channel optimization.
Requirements
- 1+ years experience with enterprise-level email service providers (Salesforce Marketing Cloud - preferred, Braze, Hubspot, Sendgrid, etc.)
- Knowledge of customer engagement, with experience in email best practices, as well as methods for testing and optimization
- Ability to prioritize effectively and quantify the impact of work
- Excellent communication both written and verbally, along with strong presentation skills
- Strong attention to detail and adaptability
- Comfortable with data visualization and KPI tracking
Nice To Haves
- Experience with Looker, Tableau or other data visualization tools
- Basic understanding of SQL for audience segmentation
- Experience working in a scaling startup
Responsibilities
- Build email & push notification marketing campaigns, segment audiences, recommend test strategies, and ensure high quality of all outbound campaigns
- Collaborate with Engagement Manager to define & execute on evolving Promotional strategy
- Coordinate with business to understand requirements and ensure all email campaign assets are delivered on time and follow Borrowell best practices and guidelines
- Own the campaign deployment calendar to ensure campaigns are on track and executed on time
- Coordinate with internal teams (including Design, Product, Business Development) to develop campaign content
- Develop strong relationships with external partners and internal team members
- Assist in identifying new opportunities for using and acquiring data to better meet the needs of our partners
- Assist in creating & executing sponsorship opportunities to further deepen partner relationships
- Produce partner-facing performance reports and continually look for insights to improve future campaign performance
Benefits
- The budgeted annual salary range for this role is $60,000-90,000 CAD. Starting pay is determined by the candidate's relevant experience and skills.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
