Education Marketing Specialist - Indonesia (6-month contract)

Canva

2d • Remote

About The Position

Join the team redefining how the world experiences design. This role is a 6-month engagement, working 40 hours per week, focusing on Jakarta, Indonesia. As an Education Marketing Specialist, you will sit at the centre of campaign execution, turning strategy into action. You will collaborate with the Education team, PerMar, Community, Social, agency partners, and cross-functional teams to bring high-impact campaigns to life. Your work will directly shape how millions of teachers and students experience Canva in their classrooms, empowering them to achieve stronger teaching and learning outcomes.

Requirements

• Deep experience in the Indonesian education market, especially K–12.
• Understand how teachers and students use digital tools in real classroom settings, and know how to design campaigns that align with school calendars, assessment cycles, and institutional realities — driving meaningful learning outcomes, not just surface-level engagement.
• Have run end-to-end campaigns targeting teachers and/or students.
• Confidently move from insight to brief, coordination to launch, and reporting to iteration — ensuring your campaigns drive reach, activation, and sustained usage.
• Know how to localise global ideas into culturally relevant stories for Indonesian education audiences.
• Understand tone, channel behaviour, and what motivates teachers versus students — and tailor your messaging accordingly.
• Be a clear and compelling communicator. Simplify complex ideas, write strong briefs, present campaign results with structure and purpose, and align stakeholders through thoughtful storytelling.
• Understand how to activate and engage education communities across multiple channels — including email, social, influencer partnerships, and in-product messaging.
• Know how communities behave online and how to build momentum beyond a single campaign moment.
• Be data-driven and impact-focused. Look beyond vanity metrics, connecting reach and engagement to activation signals, usage behaviour, and MAU contribution — and use insights to continuously refine strategy and execution.
• Be highly organised and operationally disciplined. Proactively manage timelines, dependencies, and risks, anticipating blockers early and delivering campaigns to a high bar.
• Bring a strong growth mindset and sense of ownership. Be comfortable operating in ambiguity, learning through iteration, raising the execution bar over time, and taking accountability for outcomes.
• Collaborate effectively with cross-functional partners. Build trust through clarity, reliability, and strong communication, ensuring alignment and smooth execution across multiple stakeholders.

Responsibilities

• Deliver end-to-end execution of truly local education marketing campaigns from initiation and briefing to rollout and performance reporting, ensuring campaigns launch smoothly, resonate with Indonesian teachers and students, and measurably contribute to deeper classroom usage.
• Develop insight-led campaign briefs, translating strategic goals into structured execution plans that drive activation and support long-term usage.
• Coordinate assets across internal teams and agency partners, maintaining clear timelines and quality standards so campaigns are delivered on time, on brand, and at a consistently high bar, strengthening trust, operational efficiency, and repeatability.
• Execute multi-channel campaigns across email, social, influencer, paid, and in-product surfaces, optimising channel mix and messaging to expand reach, increase engagement, and convert awareness into meaningful classroom usage among teachers and students.
• Localise global messages into culturally relevant education narratives, ensuring campaigns feel native to Indonesian classrooms rather than translated, increasing relevance, shareability, and impact across diverse education audiences.
• Track and analyse performance metrics beyond vanity numbers, connecting campaign activity to activation signals, student engagement, and Education MAU contribution, and providing clear, insight-led recommendations for improvement.
• Identify optimisation opportunities and continuously iterate campaigns, applying structured learnings to improve performance over time and raise the execution bar quarter by quarter.
• Collaborate cross-functionally with Education Sales, Community, Product Marketing, and broader Marketing teams, ensuring cohesive messaging and coordinated activation that reinforces adoption, strengthens ecosystem alignment, and drives sustained classroom impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed