Email Marketing Manager
About The Position
We are looking for an innovative and detail-oriented Email Marketing Manager to join our vibrant Digital Marketing & Growth team at RBC Insurance. In this role, you will be responsible for creating and executing effective email marketing strategies that drive engagement, conversions, and brand loyalty within the financial and insurance services sector. You will combine your skills in Salesforce Marketing Cloud with strong design and copywriting abilities to deliver compelling and impactful email campaigns that drive results. If you are a strategic thinker with a passion for email marketing and ready to take on a challenging yet fulfilling role, we want to hear from you! Apply today to join our team and help elevate our email marketing initiatives.
Requirements
- Minimum of 6 years of experience in email marketing with a focus on automation tools, especially Salesforce Marketing Cloud
- Proven experience in designing and executing multi-channel email campaigns, with a strong understanding of A/B testing and analytics.
- Exceptional copywriting skills with a knack for crafting compelling messages that resonate with target audiences.
- Strong analytical mindset with the capability to interpret data effectively and derive actionable insights.
- Excellent communication skills, both written and verbal, to effectively collaborate with various teams.
Nice To Haves
- Experience with Amplitude and/or Tableau.
- Native or Fluent in French
- Experience in the financial or insurance services industry is a plus
- Experience working with cross-channel integrations like paid media, SMS and mobile notifications
Responsibilities
- Develop and manage end-to-end email marketing campaigns using Salesforce Marketing Cloud, including audience segmentation, automation, and performance analysis.
- Create engaging and persuasive email copy while ensuring consistency with our brand voice and messaging.
- Collaborate with design teams to produce visually appealing email templates that enhance user experience and engagement.
- Analyze campaign performance metrics to derive insights and make data-driven recommendations for optimization and improved results.
- Manage budgets related to email marketing activities and report on ROI to senior stakeholders.
- Stay informed on industry best practices and emerging trends in email marketing to continuously refine strategies and tactics.
- Collaborate with the performance, demand gen, conversion rate optimization and marketing teams to support their initiatives, while using data to provide valuable and actionable insights that can improve campaigns results.
Benefits
- Bonuses
- Flexible benefits
- Competitive compensation
- Commissions
- Stock where applicable
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Flexible work/life balance options
- Opportunities to do challenging work
- Opportunities to take on progressively greater accountabilities
- Access to a variety of job opportunities across business
- RBCI software tools to boost your productivity
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
