Email Marketing Manager

PragerU•Los Angeles, CA

2d•Onsite

About The Position

PragerU is seeking a detail-oriented, data-driven Email Marketing Manager to execute and optimize our full post-acquisition lifecycle email program. You'll be the hands-on owner of building, deploying, and improving the automated email journeys that move members from welcome to deeply engaged, to donors and recurring donors, as well as retention and win-backs. Reporting to the Lifecycle Management Director, you'll translate lifecycle strategy into flawlessly executed campaigns, surface performance insights, and continuously test your way to better results. If you're a skilled email practitioner who thrives on execution, loves digging into data, and wants their work to make a real impact, we want to hear from you.

Requirements

3–4+ years of hands-on email marketing experience with direct ownership of lifecycle or CRM campaigns — experience in subscription, membership, or nonprofit email programs strongly preferred
Proven proficiency with a major ESP (Klaviyo, Salesforce Marketing Cloud, Iterable, Braze, or similar), including automation builders, segmentation tools, and reporting dashboards
Strong analytical skills — comfortable pulling and interpreting campaign data, building performance reports, and translating numbers into clear, actionable recommendations
Solid copywriting instincts with the ability to sharpen email copy that drives action
A disciplined, organized approach to execution — this role manages multiple live journeys and campaigns simultaneously, and the details matter
Experience running A/B tests and a clear understanding of how to design, measure, and apply test results
Working knowledge of segmentation strategy
A collaborative working style with strong communication skills — you'll work cross-functionally and need to keep multiple stakeholders aligned and informed
Passion for PragerU's mission and an understanding of our audience — conservative-leaning, values-driven Americans who engage deeply with our content

Responsibilities

Build and deploy lifecycle email journeys across the full membership funnel — welcome series, onboarding, engagement, renewal, and winback — in partnership with the Director of Membership Programs
Manage day-to-day execution of all lifecycle email campaigns, ensuring accurate segmentation, on-time deployment, and flawless QA across every send
Maintain and continuously improve audience segmentation to deliver relevant, personalized messaging based on member behavior, tier, tenure, and engagement signals
Write or collaborate on email copy that is clear, conversion-driven, and consistent with PragerU's voice across all membership tiers
Execute A/B tests on subject lines, CTAs, content, and send cadence — documenting results and applying learnings to improve performance over time
Track, analyze, and report on key lifecycle metrics including open rate, click rate, conversion rate, churn, reactivation rate, and revenue per send, delivering regular performance updates to the Director of Membership Programs
Identify trends and anomalies in campaign data and proactively surface optimization recommendations
Coordinate with Fundraising, Membership and Design teams to ensure email assets, creative, and messaging are delivered on time and on brief
Maintain organized documentation of all active journeys, campaign calendars, and test histories