Email Marketing Manager

Nivel • Jacksonville, FL

7d

About The Position

We are seeking an experienced Email Marketing Manager to own our email and SMS program. This role involves developing strategy, executing campaigns, reporting on performance, and optimizing our customer communication channels. You will be responsible for building and managing automated flows, implementing advanced segmentation, and collaborating with creative teams to ensure effective messaging. The ideal candidate will have a strong understanding of email marketing as a growth lever and a data-driven approach to decision-making.

Requirements

• 3–6 years of hands-on experience with Klaviyo.
• Proven track record building high-performing automated flows and campaigns.
• Experience segmenting lists with data-backed logic — especially using behavioral, seasonal, and demographic data.
• Base-level design knowledge (e.g., you know how to brief design needs and tweak in Photoshop/Figma when necessary).
• Strategic thinking paired with a get-it-done attitude.
• Analytical mindset — you can make decisions based on data without getting lost in it.
• A strong understanding of email as a growth lever, not just a box to check.

Responsibilities

• Own our email and SMS program from top to bottom using Klaviyo or related tools — including strategy, execution, reporting, and optimization.
• Build and manage automated flows that align with the customer journey — from welcome sequences to win-backs to post-purchase follow-ups.
• Develop advanced segmentation strategies based on seasonality, geography, and lifestyle cohorts, ensuring the right message hits the right audience at the right time.
• Collaborate with creative and brand teams to provide direction on email layout, graphics, and content.
• Launch growth campaigns that support product drops, promotions, and key brand moments.
• Analyze performance and provide clear reporting on email KPIs — open rates, click-through rates, conversion, LTV, and more.
• Continue to A/B test and iterate subject lines, copy, design, and send times to improve performance.

Benefits

• Competitive salary and benefits.
• Opportunity to work in a dynamic, fast-moving, collaborative environment.
• Access to professional development and growth opportunities.
• Ability to pave your future

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed