Email & SMS Marketing Manager

Valatam

4d•$1,288•Remote

About The Position

We are looking for a highly skilled, autonomous, and data-driven Email & SMS Marketing Manager to take full ownership of retention marketing programs. You won't just hit "send"—you will be responsible for the entire strategy: proactive planning, creative copywriting, self-sufficient design, technical automation, and rigorous performance analysis. If you are a systems-thinker who loves driving revenue through meaningful customer connections, we want to hear from you.

Requirements

English (C1/C2) and Spanish.
3+ years of hands-on experience with Email Marketing.
Expert-level proficiency in at least one major marketing automation platform (Klaviyo is preferred; experience with OmniSend, Postscript, or Attentive is highly valued).
Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection.

Nice To Haves

Bachelor’s or Associate’s degree preferred.

Responsibilities

Develop and manage proactive monthly/quarterly campaign calendars aligned with business objectives.
End-to-end management of email and SMS campaigns—from drafting compelling copy and designing assets (without relying on external design teams) to final deployment.
Build, monitor, and optimize high-converting automated flows (Welcome sequences, post-purchase, browse abandonment, win-back, and retention flows).
Perform deep-dive audience segmentation to improve deliverability, open rates, and list health.
Monitor key performance indicators (Revenue attribution, CTR, conversion rates, etc.) and conduct A/B testing to iterate on subject lines, content, and send times.
Manage email authentication (SPF, DKIM, DMARC) and ensure compliance with CAN-SPAM, TCPA, and other regulations.
Maintain SOPs for recurring processes to ensure scalability and operational efficiency.