Email Marketing Copywriter

Paired

10h

About The Position

We're a DTC retention and lifecycle marketing agency running email and SMS programs for exciting, rapidly scaling brands. We need a copywriter who thinks visually and writes strategically. This is not a direct response copywriting role. We build designed, branded email experiences for DTC ecommerce brands, where the copy and design must work together to further the brand vision.

Requirements

• Ability to analyze and critique emails from both a copy and design standpoint.
• Write with the final visual layout in mind, thinking in sections and modules.
• Understand how copy length, headline weight, CTA placement, and image-to-text ratio affect performance.
• Adapt to distinct brand voices without producing AI-like output.
• Consider the reader's mindset at each touchpoint.
• Understand DTC fundamentals: product education, social proof, urgency, cross-sell, subscription conversion, and know when to apply them.
• Articulate copy decisions and the reasoning behind them.
• Email Marketing copywriting experience for 8 or 9 figure DTC brands.

Nice To Haves

• Klaviyo experience (flows, campaigns, dynamic content, Liquid basics).
• Ability to concept email layouts alongside copy, even as rough wireframes or annotated briefs.
• Experience working with designers or handing off structured copy that maps to visual modules.
• Experience using AI tools to work faster, ideate, draft, or scale output, while ensuring the final product does not read or feel like AI output.

Responsibilities

• Write flow and campaign copy for brands across skincare, apparel, CPG, and wellness.
• Create copy for welcome sequences, post-purchase flows, winbacks, abandon flows, campaign calendars, and promotional sends.
• Ensure copy works effectively within designed email layouts, considering imagery, whitespace, module structure, and visual hierarchy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed