Marketing Copywriter

Mainsail Lodging & Development•Tampa, FL

1d•Hybrid

About The Position

Words matter here. As Marketing Copywriter, you’ll be responsible for shaping how guests discover, experience, and remember Mainsail Lodging & Development’s portfolio of distinctive hotel, restaurant, and lifestyle brands. From social captions that stop the scroll to newsletters people actually open (and read), your writing will bring personality, warmth, and clarity to every touchpoint. You’ll collaborate closely with corporate marketing and social teams to ensure each brand sounds like itself—never generic, never forced, and always on purpose. If you love storytelling, understand tone instinctively, and know the difference between “clever” and “trying too hard,” you’ll feel right at home. This role is a hybrid position, requiring two/three days in our corporate office.

Requirements

3+ years of professional copywriting experience across digital and campaign channels
Exceptional writing and editing skills with a strong sense of voice and tone
Ability to shift seamlessly between playful, refined, conversational, and informative
Highly organized with the ability to manage multiple deadlines (without panicking)
Collaborative, curious, and open to feedback
Strong instincts for what sounds right—and what doesn’t
Ability to work extended periods at a computer
Ability to juggle multiple projects without losing attention to detail
Occasional travel as needed for property visits or launches
Strong focus, creativity, and problem-solving skills

Nice To Haves

Bachelor’s degree in marketing, communications, journalism, or a related field (preferred)
Experience writing for multiple brands, voices, or audiences simultaneously
Hospitality, lifestyle, or food & beverage experience is a plus
Agency or fast-paced, multi-brand experience is a plus

Responsibilities

Develop copy for social media, email newsletters, blogs, campaigns, and digital marketing that captures each brand’s voice while supporting business goals.
Ensure consistency in tone, messaging, and storytelling across a variety of hospitality brands—knowing when to follow the rules and when to bend them (tastefully).
Work closely with the Marketing Manager, Social Media Manager, and Creative Manager to bring campaigns and ideas to life through words that feel intentional and human.
Partner with the social and eCommerce teams on captions, campaign messaging, and branding concepts that are platform-appropriate and audience-aware.
Proofread and polish copy for clarity, accuracy, and flow—because details matter, and typos are not our friend.
Keep up with cultural, travel, food, and lifestyle trends to ensure content feels current, relevant, and inspired.