Email Marketing Manager

Independence Pet Group•Chicago, IL

21h•Remote

About The Position

Independence Pet Holdings, established in 2021, is a corporate holding company managing a diverse portfolio of pet health brands and services. IPG, a subsidiary of IPH, is seeking a strategic and data-driven Email Marketing Manager to lead and optimize lifecycle communication programs across Email and SMS channels. This role will manage the end-to-end customer communication lifecycle, from acquisition and onboarding to engagement, retention, and renewal, using data and insights to drive revenue and improve customer experience. As IPG expands into SMS marketing, this role will be key in developing and launching SMS programs that complement the email strategy and enhance cross-channel customer engagement. The ideal candidate possesses strategic thinking, strong analytical skills, and operational excellence to deliver effective and personalized customer communications.

Requirements

4-5 years of experience in email marketing, lifecycle marketing, or CRM marketing
Experience managing email campaigns and marketing automation platforms
Experience with SMS marketing programs or mobile engagement channels
Strong analytical skills with experience using data to drive marketing performance
Experience with customer segmentation, personalization, and lifecycle journey design
Strong reporting and insights generation skills
Excellent project management and cross-functional collaboration skills
5 years’ email/CRM marketing, or relevant experience
Bachelor’s Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college)

Nice To Haves

Experience with lifecycle marketing strategies (Email, SMS, Push, etc.)
Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Braze, or similar tools
Knowledge of email deliverability and SMS compliance regulations
Experience building A/B testing frameworks and experimentation programs
Familiarity with project management platforms like Monday.com, Jira or similar tools

Responsibilities

Own and manage the end-to-end lifecycle communication strategy across Email and SMS, including acquisition, onboarding, engagement, cross-sell, retention, and renewal.
Identify key customer journey moments where SMS can complement email to improve engagement and response rates.
Develop integrated communication strategies that ensure the right message is delivered through the right channel at the right time.
Plan, build, and execute targeted email campaigns, automated lifecycle journeys, and SMS communications aligned with business goals.
Manage campaign calendars and ensure coordinated messaging across channels.
Work with marketing, product, and analytics teams to support integrated marketing initiatives.
Leverage customer data, segmentation, and behavioral insights to deliver personalized and targeted messaging across email and SMS.
Partner with analytics and data teams to ensure accurate audience segmentation and effective targeting.
Identify opportunities to increase revenue and engagement through data-driven campaigns.
Track and analyze performance metrics including deliverability, engagement, conversions, and revenue contribution across email and SMS.
Build regular reports and dashboards to communicate results, insights, and optimization opportunities to stakeholders.
Translate data into actionable recommendations to improve campaign and lifecycle performance.
Develop and manage a structured testing framework for email and SMS programs, including subject lines, messaging, timing, segmentation, and journey logic.
Continuously optimize campaigns and automated journeys based on performance insights.
Ensure adherence to email and SMS compliance regulations, consent management, and messaging best practices.
Monitor list health, opt-in/opt-out processes, and engagement levels across both channels.
Maintain best practices for deliverability and customer communication preferences.
Reviews and approves strategies, data gathering, brief preparation aligned to overall marketing campaign objectives.
Oversees external vendors.
May manage projects requiring the responsibility of delegating work and reviewing resulting work product.
May be responsible for providing guidance, coaching, and training to other employees within job area.
May function as a team lead and assistant to the supervisor/manager.