Email Marketing Coordinator

Selkirk Sport

2d • Remote

About The Position

Selkirk Sport is looking for a detail-oriented Email Marketing Coordinator to execute and optimize our high-growth email and SMS marketing programs. In this role, you will be the engine behind our lifecycle and promotional campaigns, ensuring every message is mobile-optimized, perfectly segmented, and aligned with our brand initiatives. Reporting to the Lifecycle & Retention Marketing Manager, you will have direct authority over campaign builds, A/B testing, and list segmentation to drive measurable customer engagement and revenue.

Requirements

• 2+ years of hands-on experience in email marketing, lifecycle marketing, or marketing automation.
• Proficiency with advanced marketing automation tools (e.g., Maestra, Bloomreach, or Klaviyo).
• The ability to interpret performance data and apply those insights to retention and personalization strategies.
• A strong understanding of SMS marketing, A/B testing methodologies, and deliverability fundamentals.
• Exceptional attention to detail and professional communication skills suitable for a fast-paced, remote environment.

Nice To Haves

• Experience in the e-commerce, consumer products, or sporting goods industry.
• Familiarity with Customer Data Platforms (CDPs) and Google Analytics/Looker Studio.

Responsibilities

• Build and execute high-impact email and SMS campaigns focused on conversions and brand loyalty.
• Develop and refine sophisticated lifecycle sequences, including welcome series, post-purchase follow-ups, win-back, and replenishment flows.
• Execute precise customer list segmentation to deliver highly personalized and targeted messaging.
• Coordinate with product launch timelines to ensure all messaging is synchronized with brand initiatives.
• Conduct rigorous A/B testing on subject lines, creative assets, and CTAs to identify performance-winning strategies.
• Monitor and report on key KPIs—including engagement, deliverability, and revenue—using Google Analytics, Looker Studio, and ESP-native tools.
• Maintain absolute adherence to CAN-SPAM, GDPR, and deliverability best practices.
• Partner with Creative and Content teams to produce visually engaging, mobile-first communications.
• Work with the Analytics and Paid Media teams to utilize Customer Data Platforms (CDPs) for enhanced targeting and cross-channel consistency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed