Email Campaign Manager (Marketo)

Fitch Group • New York, NY

8d • Hybrid

About The Position

Fitch Group is seeking an Email Campaigns Manager to join their global centralized shared “center of excellence” service function. This role, based in the New York office, will primarily support Americas email programs and stakeholders, aiming to maximize the email channel for Fitch Group businesses. The position involves partnering with marketing teams to develop and implement innovative email programs, leading the technical execution of email marketing initiatives, ensuring quality assurance, monitoring campaign performance, and acting as a subject matter expert for the global Marketo user base. The role also contributes to providing strategic direction and governance for company email marketing protocols.

Requirements

• At least 3 years of proven experience working with the Marketo platform, encompassing database management, campaign execution, and reporting.
• Experience in email campaign set up, testing and deployment in a fast-paced environment.
• Self-starter with an excellent eye for detail. Able to self-check own work as well as others to avoid errors.
• Be adaptable - flexible, resilient and able to adjust to changes in the work environment or shifting priorities.

Nice To Haves

• Marketo MCE certification preferred.
• Be calm under pressure, whilst methodical and logical in your approach.
• Ability to build and develop strong relationships with key users and stakeholders.
• Manage the delivery of tasks and campaigns to tight deadlines.
• Demonstrate a proactive mindset – able to foresee potential issues or challenges that affect campaigns or processes and recommend solutions.
• Proven ability to transform existing processes, abstract requirements into comprehensive, practical email program solutions.

Responsibilities

• Partner with marketing teams across Americas (NA/LATAM) to develop and implement innovative, integrated email programs that build awareness, drive demand and generate leads.
• Lead the technical execution of email marketing programs (trigger-based automations, nurtures, ABM), including audience segmentation, robust testing, deployment and continuous optimization.
• Take responsibility for the QA and activation stage to ensure user-built email programs meet internal standards.
• Measure and monitor on-going email campaign performance – providing insights to internal stakeholders, marketers and direct team.
• Act as an email campaigns subject matter expert, providing hands on support, guidance and coaching to our global Marketo user base.
• Helping to provide strategic direction and governance to enforce company email marketing protocols and processes.

Benefits

• Hybrid Work Environment: 3 days a week in the office, with the option to work from home the other two days of the week.
• A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity.
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals.
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing.
• Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively.
• Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe.
• Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees