Electronics Product Marketing Manager
About The Position
The Electronics Product Marketing Manager plans and executes product marketing initiatives across 3M’s Electronics portfolio, translating product strategy and technical information into launch-ready, customer-relevant content. The role works with Product and Portfolio teams, Vertical Marketing, Integrated Marketing, Sales, Application Engineering, Digital, Field Marketing and Channel Marketing to improve new product introduction (NPI) readiness, product discovery, content health and seller enablement. The position supports marketing plans and product launches for Consumer Electronics, Semiconductor and Data Center, while developing positioning, value propositions, messaging, application guidance and product content. It coordinates launch materials, approved claims and technical proof, builds practical product and sales-enablement tools, supports campaigns and partner marketing, and tracks launch progress and marketing performance. The role also manages projects and budgets and maintains knowledge of customers, applications, competing solutions and market trends. This position follows an on-site working model at the 3M Center in Maplewood, Minnesota, requiring at least four days per week onsite. Travel may be up to 20%, depending on customer, event and business needs. Relocation may be authorized. Applicants must be legally authorized to work in the country of employment without visa sponsorship.
Requirements
- Bachelor's degree or higher in Marketing, Business, Communications or Engineering, completed and verified before starting.
- Three years of combined experience in product marketing, B2B marketing, content development, campaign support, sales enablement or project management in a private, public, government or military environment.
- Legally authorized to work in the country of employment without sponsorship for employment visa status.
Nice To Haves
- Experience in consumer electronics, electronics materials, adhesives, films, components, industrial technology or an adjacent technical market.
- Experience coordinating multiple projects, stakeholders and deadlines.
- Experience supporting product launches or NPI commercialization and developing customer-facing or sales-enablement content.
- Ability to interpret technical information and build clear, accurate, audience-relevant messaging.
- Familiarity with product content lifecycle management, digital asset management, claims and approval workflows, and accessibility considerations.
- Strong writing, editing, presentation, organization and attention-to-detail skills.
- Experience with digital content, websites, campaign assets, webinars, events or partner enablement.
- Familiarity with marketing metrics, content utilization, launch-readiness reporting and budget tracking.
- Proficiency in Microsoft Office; familiarity with CRM, content-management, digital-asset or marketing-automation platforms.
Responsibilities
- Co-develop product and portfolio marketing plans with Vertical Marketing leaders for Consumer Electronics, Semiconductor and Data Center, aligned with Consumer Electronics priorities, product roadmaps and vertical growth opportunities.
- Create and maintain positioning, value propositions, messaging, claims inputs, application guidance and product content in partnership with technical and portfolio owners.
- Coordinate NPI launch packages, including target applications and audiences, approved claims, technical proof, comparison content, digital assets, demonstrations, sales guidance and launch-readiness tracking.
- Support Electronics campaigns with accurate product content and proof.
- Improve product discovery and content health across websites, Digital Materials Hub, Ask3M, sales tools and other approved repositories.
- Develop product toolkits, product data sheets, selection guides, FAQs, comparison tools, presentation content and customer-outreach materials.
- Work with Vertical Marketing to translate product capabilities into customer and application relevance across display, optical films, bonding, conductives and EMI, assembly, thermal, abrasives and polishing, and validated industrial applications.
- Coordinate content development, review, approvals and updates with Integrated Marketing, Digital, Brand, Legal, Regulatory and agency partners.
- Support Field and Channel Marketing with approved product content, partner-ready tools and localization inputs while maintaining product truth and brand consistency.
- Track launch milestones, asset completion, content utilization, product-content health and marketing performance, and recommend improvements.
- Manage assigned projects and budgets with attention to timing, quality, usability and follow-through.
- Maintain knowledge of Electronics customers, applications, competing solutions and market trends to strengthen product relevance over time.
- Comply with corporate policies, procedures and security standards while performing assigned duties.
- Follow safety policies, identify hazards and engage in continuous improvement to contribute to a strong Environmental Health and Safety culture.
Benefits
- Medical, dental and vision benefits.
- Health Savings Accounts.
- Health Care and Dependent Care Flexible Spending Accounts.
- Disability benefits.
- Life insurance and voluntary benefits.
- Paid absences.
- Retirement benefits.
- Compensation may include base pay plus variable incentive pay, if eligible.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
