ECOMMERCE MARKETING ANALYST
About The Position
Daniel Defense is hiring for an ecommerce merchandising role responsible for managing how products are selected, positioned, and sold through DanielDefense.com. The position manages the online assortment, coordinates product launches, onboards and manages third-party products throughout their lifecycle, and develops relationships across internal teams and external partners. It uses product, sales, inventory, and customer data to inform assortment and merchandising decisions and identify opportunities to improve performance. The role is based on-site at Daniel Defense’s Black Creek, Georgia facility and involves regular interaction with office, production, and warehouse teams. The role coordinates with production planning, sales, compliance, marketing, customer service, vendors, distributors, and the dealer network. It also supports product launches, promotions, product issues, dealer-channel and direct-to-consumer considerations, and vendor escalations. Candidates must be legally authorized to work in the United States without sponsorship and legally eligible to possess and handle firearms and ammunition. Physical requirements include lifting and carrying awkward items weighing up to 50 pounds; intermittent standing, walking, sitting, and bending; and working in a manufacturing environment around machinery, noise, chemicals, and lights or lasers. The employee must wear required personal protective equipment. Daniel Defense is an Equal Opportunity Employer and promotes a Drug-Free Workplace.
Requirements
- Strong firearms and accessory product knowledge.
- Strong communication and relationship-building skills.
- Commercial curiosity and an interest in ecommerce.
- Comfort working with sales, inventory, and product-performance data.
- Strong Excel skills.
- Attention to detail and ability to stay organized across multiple priorities.
- Sound judgment, initiative, and willingness to take ownership.
- Ability to work on-site at the Black Creek, Georgia headquarters.
- Legal eligibility to possess and handle firearms and ammunition.
- Demonstrated ability to recognize and work within company values.
- Legal authorization to work in the United States without sponsorship.
- Ability to lift and carry awkward items weighing up to 50 pounds.
- Ability to stand, walk, sit, and bend intermittently throughout the workday.
- Ability to work in a manufacturing environment around machinery, noise, chemicals, and lights or lasers.
- Ability to wear appropriate personal protective equipment as required by the position or company policy.
Nice To Haves
- Experience in firearms, shooting sports, ecommerce, retail, merchandising, buying, or vendor management.
- Familiarity with firearms distributors or the FFL dealer channel.
- Familiarity with Magento Open Source, PIM/ERP systems, or ecommerce merchandising tools.
Responsibilities
- Demonstrate commitment to and leadership of environmental health and safety principles, policies, and procedures.
- Participate in continuous improvement efforts in Safety, 6S, Quality, Delivery, and Productivity.
- Contribute to company standards for high integrity, safety, fair and equitable treatment, and a positive work environment.
- Manage the online assortment, including deciding what to add, feature, and retire.
- Merchandise categories and products across DanielDefense.com.
- Identify cross-sell, upsell, bundle, and accessory opportunities.
- Coordinate ecommerce readiness for new Daniel Defense product launches.
- Maintain accurate product data, specifications, compatibility, and categorization.
- Use sales, inventory, and customer data to identify opportunities and improve performance.
- Source and evaluate third-party products that fit the Daniel Defense customer.
- Own product and vendor onboarding.
- Manage third-party products from introduction through performance and retirement.
- Build and maintain strong vendor relationships.
- Negotiate pricing, terms, lead times, and marketing support.
- Identify opportunities to expand successful products and address underperforming products.
- Build working relationships across Daniel Defense and coordinate with vendors, distributors, and the dealer network.
- Keep teams aligned around launches, promotions, product issues, and opportunities.
- Help manage dealer-channel and direct-to-consumer considerations.
- Serve as an escalation point for product and vendor issues.
- Help develop bundles, partnerships, and co-marketing opportunities.
- Perform other responsibilities deemed appropriate or necessary by management.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
