eCommerce Analyst
About The Position
The eCommerce Analyst helps shape eCommerce growth strategies by translating channel, retailer, and shopper performance data into actionable business insights. The role partners with Sales, Marketing, Revenue Management, Shopper Marketing, and external partners to measure performance, identify opportunities across digital sales levers, and support growth plans, customer conversations, and monthly business reviews. The Analyst serves as a subject matter expert for eCommerce analytics and digital shelf tools, including Profitero, Scintilla, Salsify, and SEO/AEO tools. This position is based at McCormick’s Global Headquarters in Hunt Valley, Maryland, in a hybrid 50/50 capacity, and reports to the Senior Product Manager, eCommerce.
Requirements
- At least 2 years of branded CPG industry experience, preferably in Sales or Marketing.
- Bachelor’s degree in Business, Marketing, Management, or a closely related business discipline.
- Strong analytical skills and understanding of key category performance drivers and metrics.
- Experience analyzing POS and shopper data across various platforms.
- Ability to analyze data and form business insights and recommendations.
- Strong problem-solving, communication, organizational, and presentation skills.
- Ability to prioritize effectively, collaborate across teams, and work with a bias for action.
Nice To Haves
- Experience supporting omnichannel retailers or online grocery platforms.
- Experience with eCommerce analytics, digital shelf, or product content management tools such as Profitero, Scintilla, Salsify, or similar platforms.
- Knowledge of eCommerce performance metrics, including digital shelf compliance, content adherence, search, availability, conversion, and promotional effectiveness.
Responsibilities
- Own eCommerce digital shelf analytics and product content management tools for the team.
- Monitor digital shelf execution, including content completeness, PDP adherence, availability, pricing and promotional compliance, ratings and reviews, search visibility, and conversion.
- Build eCommerce analytics capability through tool training, scorecard education, and digital shelf best-practice sharing.
- Support innovation and seasonal launch readiness by validating product content, imagery, attributes, and retailer activation requirements.
- Establish reporting standards, KPI definitions, and data-quality processes to improve consistency, automation, and usability.
- Build and maintain eCommerce scorecards, dashboards, and performance reporting across channels, retailers, brands, categories, and products.
- Analyze sales performance to identify growth drivers, risks, opportunities, and recommendations.
- Create clear presentations and data-driven stories for internal and external audiences.
- Prepare insights, performance narratives, and recommendations for monthly business reviews and customer discussions.
- Support ratings and reviews, sampling, and syndication.
- Conduct retailer and competitive benchmarking across assortment, content, search, pricing, promotions, and digital shelf execution.
Benefits
- Competitive compensation
- Career growth opportunities
- Flexibility and support for diverse life stages and choices
- Comprehensive health plans covering medical, vision, dental, life, and disability benefits
- Paid parental leave
- Fertility benefits
- Employee Assistance Program
- Caregiver support
- 401(k)
- Profit-sharing plans
- Incentive Bonus (MIB) Plan, Sales Incentive Bonus (SIB) Plan, or Dividend Program eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
