eCommerce Experience Specialist

National Vision•Alpharetta, GA

12h

About The Position

The eCommerce Experience Specialist optimizes the online shopping experience to drive sales, improve customer satisfaction, and strengthen brand loyalty. The role combines user experience design, data analysis, digital marketing, and business strategy, and is accountable for generating incremental sales through online marketing campaign optimization and enhancements to the customer journey. The specialist analyzes and improves the shopping journey from product discovery through checkout; partners with digital product managers, designers, and developers on user-friendly interfaces; and uses Adobe tools, Google Analytics, and AI-driven insights to personalize customer experiences. The role also involves conversion-rate optimization, omnichannel experience initiatives, performance analysis, collaboration with marketing and development teams, customer research and testing, and exploration of emerging technologies.

Requirements

2–4 years of e-commerce and digital customer experience.
Experience solving complex customer shopping-experience problems and delivering eCommerce sales through online shopping enhancements and strategies.
Four-year college degree or equivalent experience.
Attention to detail, technology savvy, and experience taking responsibility for data-led decisions to deliver results.
Lean-agile experience and ability to shift priorities quickly and multitask in a fast-paced retail environment.
Ability to manage multiple tasks in a deadline-driven organization.
Passion for continuous improvement and growth of the customer experience.
Strong project coordination skills, including cross-functional collaboration, ownership of deliverables, delivering results, and meeting tight deadlines.
Proven success with data, analytics, reporting, and marketing.
Advanced knowledge of customer insights and experience with website analytical tools and digital experience platforms.

Nice To Haves

Master's degree.

Responsibilities

Analyze and refine the shopping journey from product discovery through checkout.
Collaborate with digital product managers, designers, and developers to improve interfaces, navigation, product presentation, and usability.
Use Adobe tools, Google Analytics, and AI-driven insights to personalize content, product recommendations, and marketing messages based on customer behavior.
Conduct A/B testing, analyze customer behavior, and implement changes to increase conversion rates and reduce shopping-path abandonment.
Partner on cross-functional projects to provide a consistent experience across websites, mobile apps, social media, and in-store digital experiences.
Track and analyze KPIs, including purchases, bounce rate, average order value, and net promoter score, to inform decisions.
Work with digital marketing teams to optimize campaigns, SEO, and paid media, and with developers to improve website functionality.
Gather customer feedback through surveys, usability testing, and heatmaps to refine the shopping experience.
Explore and implement technologies such as AI-powered chatbots, AR/VR shopping experiences, and voice commerce.