eCommerce Channel Manager

Lab Alley•Austin, TX

About The Position

Lab Alley is seeking a high-energy, results-driven Channel Manager to oversee and grow its multi-channel sales footprint. The role leads digital channel strategy and partner relationships to drive revenue across Amazon, eBay, niche marketplace partners, B2B portals, and direct B2B channels. A key objective is to own the channel and onboard and scale product lines on Amazon FBA through hands-on collaboration with Marketing and Operations, supporting product positioning, inventory preparation, and compliance. The position combines commercial strategy with operational execution. It covers channel and catalog performance, marketplace and distributor relationships, logistics integration, demand forecasting, analytics, promotions, and advertising. The role works with internal logistics, warehouse operations, and supply chain teams to coordinate inventory, HazMat shipping compliance, and fulfillment. Compensation consists of base pay plus a percentage of sales generated from managed channels. Lab Alley is a founder-led essential chemical e-commerce company based in Austin, Texas. Its stated mission is to make buying essential, natural, and high-purity chemicals effortless. The company describes its culture through values including care, commitment, genuineness, growth, initiative, innovation, and work ethic. It also works with Ecodrive to plant a tree with each purchase made through its eCommerce website.

Requirements

At least 5 years of experience in channel management, e-commerce marketplace leadership, or B2B sales management.
Proven ability to manage cross-functional projects, influence internal and external stakeholders, and cultivate a collaborative, growth-oriented environment.
Proficiency with marketplace seller portals such as Amazon Seller Central or Vendor Central, feed management tools such as ChannelAdvisor or similar, and integrated ERP systems such as NetSuite, SAP, or Microsoft Dynamics.
Strong understanding of marketplace algorithms, pricing strategies, margin optimization, and digital advertising tactics such as PPC and Sponsored Products.
Strong data literacy and ability to interpret sales metrics, demand trends, and channel profitability to make data-driven decisions.
Outstanding written and verbal communication skills and a track record of negotiating favorable terms and maintaining commercial partnerships.

Nice To Haves

Experience in industrial, chemical, pharmaceutical, or technical product sectors.

Responsibilities

Lead and execute sales strategy across online marketplaces, B2B portals, and third-party distribution channels to reach revenue targets.
Oversee product listings, pricing, digital merchandising, and content presentation to improve search visibility, conversion rates, and brand alignment.
Build and maintain relationships with marketplace account representatives, channel partners, and wholesale distributors.
Collaborate with logistics, warehouse operations, and supply chain teams on inventory allocation, HazMat shipping compliance, and order fulfillment across channels.
Track channel performance indicators, including ROI, buy-box wins, inventory turnover, and customer acquisition costs; use sales data to forecast demand and drive revenue.
Design and launch channel promotions, sponsored advertising campaigns, and seasonal offers while maintaining MAP policies.
Onboard and scale product lines on Amazon FBA, coordinating with Marketing and Operations on product positioning, inventory preparation, and compliance.