Ecom Manager, Merchandising & Buying

Vida Shoes International•New York, NY

7d•$85,000 - $100,000•Onsite

About The Position

Vida Shoes International, Inc. is seeking a strategic and detail-oriented Ecom Manager, Merchandising & Buying to manage the complete product lifecycle for several digital stores. This role involves line planning, buying, site merchandising, and conversion optimization, all crucial for driving sales by ensuring the right product is available at the right time with an excellent online shopping experience.

Requirements

Bachelor's degree required.
Minimum 5 years of merchandising & buying experience within fashion industry, with proven expertise in trend analysis, assortment planning, and driving sales through strategic product selection; e-comm/omni channel experience a plus
Strong verbal and written communication skills; Entrepreneurial spirit and strong problem-solving skills
Strong analytical and retail math skills
In depth understanding of Open to Buy and financial metrics to drive it
Strong commercial product eye, informed by data and ability to identify key market trends and opportunities
Familiarity with Web analytics (Google Analytics) and A/B testing.
Ability to work quickly and accurately in a fast-paced environment
Experience working in E-commerce platforms, particularly Shopify and/or Shopify Plus is a plus but not required
Skilled at managing multiple projects at once and pivot priorities as needed

Nice To Haves

e-comm/omni channel experience a plus
Experience working in E-commerce platforms, particularly Shopify and/or Shopify Plus is a plus but not required

Responsibilities

Develop seasonal and annual assortment plans based on historical data, trend analysis, and customer insights.
Identify product opportunities and gaps based on performance, customer demand, and market trends.
Build and manage relationships with wholesale team and cross functional partners to deliver the best quality product during optimal selling periods.
Forecast product demand and place buy orders in alignment with inventory targets, sales goals, and budget constraints.
Own reporting on product, category, and promotional performance to inform future buying and merchandising decisions.
Track KPIs including revenue, gross margin, inventory turn, AOV, and sell-through.
Conduct in-season and post-season analysis and identify learnings for future planning.
Manage SKU lifecycle from introduction to markdown or phase-out, ensuring inventory productivity.
Collaborate with VP/E-commerce and Planning on replenishment, open-to-buy (OTB), and margin management.
Partner with operations, logistics, and customer service teams to ensure inventory availability and a seamless post-purchase experience.
Own the digital merchandising strategy: monthly editorial stories and home page layout for individual websites.
Comp shop relevant competitor sites and apps for promotional activity, product and navigation opportunities. Stay on top of current market site trends and technology enhancements
Develop seasonal merchandising calendars aligned with marketing, promotions, and product drops. Brief all asset needs in Asana and in person to creative team and graphic designers.
Own product set up in system and ensure product data accuracy (descriptions, images, pricing, tags) and to help maximize SEO and conversion.
Maintain PLPs and PDPs to drive optimal conversion and customer engagement
Plan and execute digital promotions in coordination with VP/E-commerce, Planning and Wholesale teams.
Work closely with UX partners to leverage analytics to monitor product performance (CTR, conversion rate, units sold, return rate) and adjust strategies accordingly.