E-mail & SMS Marketing Specialist

Linen Chest•Laval (administrative region), QC

127d•Hybrid

About The Position

As our Email & SMS Marketing Specialist, you'll be at the heart of our customer engagement strategy. You'll work alongside a passionate marketing team to create compelling email and SMS campaigns that captivate our audience, increase customer loyalty, and drive sales. Your creativity and data-driven insights will shape how we communicate new product launches, promotions, and personalized recommendations, making every message memorable and on-brand.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
4+ years of experience in email and SMS marketing, preferably in retail or e-commerce.
Proficient in platforms like Klaviyo, Listrak, or Salesforce Marketing Cloud.
Strong understanding of segmentation, automation, and A/B testing strategies.
Experience with campaign performance analysis, delivering actionable insights.
Knowledge of CASL and GDPR regulations.
Strong project management and multitasking skills.

Nice To Haves

Familiarity with HTML for email design (preferred but not mandatory).
Bilingual in English and French is a plus!

Responsibilities

Develop, manage, and execute email marketing and SMS campaigns, including promotional, transactional, and lifecycle emails.
Coordinate with cross-functional teams (Creative, E-commerce, Merchandising) to ensure all email and SMS content aligns with brand guidelines and marketing goals.
Build and manage email lists, segments, and databases to optimize targeting and performance.
Develop effective A/B testing strategies to optimize open rates, click-through rates (CTR), and conversions.
Analyze campaign performance metrics (e.g., open rates, CTR, conversion rates) and provide actionable insights to improve future campaigns.
Manage the scheduling, segmentation, and personalization of email and SMS content using marketing automation tools.
Ensure compliance with email marketing best practices and anti-spam laws (CASL, GDPR).
Collaborate on lead generation initiatives, working closely with the customer acquisition and retention teams.
Continuously test new strategies for email and SMS campaigns to boost engagement and sales, including subject lines, send times, and personalized messaging.
Assist in setting up and managing automation flows for cart abandonment, product recommendations, and post-purchase communications.
Stay up to date with email and SMS marketing trends and technologies to drive innovation within our campaigns.