E-Commerce Product Manager (57486)

A-MAX INSURANCE SERVICES INC•Dallas, TX

3d•Hybrid

About The Position

As Product Manager, Digital eCommerce, you will own the end-to-end digital product lifecycle for A-MAX's online quote-to-bind platform. You will sit at the intersection of technology, marketing, and operations — coordinating a cross-functional team of developers, designers, data analysts, and carrier relations to build and optimize a best-in-class digital insurance buying experience. You will report directly to the SVP of Strategy & Vision and have authority over the product roadmap, sprint planning, and feature delivery across the entire digital funnel — from first click to bound policy.

Requirements

10+ years of product management experience, with at least 2 years in digital eCommerce, InsurTech, FinTech, or a regulated digital industry
Proven track record of owning a product from concept through launch and iteration
Deep familiarity with agile/scrum methodologies — you've run sprints, not just attended them
Strong analytical skills — comfortable with funnel metrics, conversion rates, A/B test results, and EBITDA-level business cases
Experience working with development teams on front-end and back-end features
Excellent written and verbal communication skills
Technical Fluency (you don't need to code, but you should speak the language)
REST APIs, webhooks, and third-party integrations
Web analytics platforms — GA4, Heap, Mixpanel, or similar
Data visualization tools — Power BI, Tableau
Project management tools — Jira, Asana, Linear, or similar
A/B testing platforms — Optimizely, VWO, or similar

Nice To Haves

Insurance or InsurTech experience — understanding of auto insurance quoting, binding, policy servicing, carrier relationships, or compliance
Hands-on experience with AI tools in a product context — LLM integrations, AI-assisted customer journeys, predictive analytics, or chatbot implementations
CMS platform expertise — AEM (Adobe Experience Manager), Contentstack, Webflow, or equivalent
UI/UX design sensibility — ability to critique wireframes, write design briefs, and collaborate closely with designers without needing to design yourself
Experience with non-standard or specialty insurance markets (SR-22, high-risk auto) is a significant plus
Bilingual (English/Spanish) is a plus given our customer base

Responsibilities

Own and maintain the digital product roadmap aligned to three core KPIs: Webquote Revenue Contribution, eCom Platform EBITDA ROI, and Customer Digital CX Index
Define quarterly OKRs and translate them into sprint-ready backlog items
Prioritize features and fixes based on customer impact, revenue potential, and technical feasibility
Drive the product vision for the full quote-to-bind funnel, BOL (Binder of Insurance), and post-sale digital touchpoints
Own sprint planning and backlog grooming in collaboration with the Dev Pod (2 onshore + 2 Bermuda-based engineers)
Write clear, detailed Product Requirements Documents and acceptance criteria
Manage day-to-day development velocity and remove blockers proactively
Coordinate QA, UAT, and launch readiness across Marketing, Sales, Operations, and IT
Ensure on-time delivery of all platform releases with zero critical production regressions
Partner with UX designers to deliver wireframes, prototypes, and final designs that optimize quote conversion rates
Champion mobile-first design and accessibility standards across the platform
Conduct competitive benchmarking of digital insurance buying experiences
Interpret user research, session recordings, and funnel analytics to drive continuous UX improvements
Oversee A/B testing programs to validate design and copy hypotheses
Identify, evaluate, and implement AI tools to enhance the digital customer journey — including chatbots, recommendation engines, personalization, and intelligent quote flow
Work with the Data & Analytics team to integrate AI-driven insights into the platform
Champion automation across internal workflows to improve operational efficiency
Stay ahead of InsurTech trends and bring relevant innovations back to the product roadmap
Support the content management system (CMS) strategy
Collaborate with Marketing on landing page strategy, campaign pages, and personalization for key customer segments (e.g., Spanish-language, SR-22)
Ensure CMS platform supports rapid content deployment without engineering dependencies for routine updates
Present product updates, KPI performance, and roadmap progress to leadership on a biweekly cadence
Serve as the primary liaison between eCommerce, IT, Marketing, Sales, Operations, and Data teams
Maintain a transparent, written communication culture through Confluence, Jira, or equivalent tools