Product Manager, E-commerce Growth

Abbott • Alameda, CA

2d • Onsite

About The Position

Abbott is a global healthcare leader. This position, based in Alameda, CA, is within the Lingo division and reports to the Director of Performance and Lifecycle Marketing. Lingo is a new biosensing technology that tracks biomarkers like glucose, ketones, and lactate to help users make better health and nutrition decisions. The role focuses on building and evolving the Direct-to-Consumer (DTC) experience as a scalable growth engine, emphasizing customer-first revenue growth. The Product Manager will own the intersection of customer journey, monetization, experimentation, and delivery, identifying and resolving constraints to ecommerce growth. This involves improving value communication, simplifying conversion paths, enhancing retention, and rethinking key customer experience moments. The role is ideal for someone motivated by translating customer insights and data into measurable revenue impact, offering significant ownership and leverage.

Requirements

• Bachelor’s degree required
• 7+ years of professional experience
• 5+ years in product management or closely related digital product roles
• Proven experience driving growth for ecommerce or revenue-generating digital products
• Track record of shipping product changes tied to conversion, revenue, or customer experience improvements
• Growth-oriented and constraint-driven mindset
• Customer-first approach to monetization—optimizing for clarity, trust, and long-term value
• Strong analytical instincts and comfort making decisions with imperfect or directional data
• Hypothesis-driven thinker who values experimentation, learning, and iteration
• Clear communicator able to align cross-functional partners around ideas, tradeoffs, and outcomes
• Comfortable operating in fast-moving, evolving environments, and dealing with ambiguity

Nice To Haves

• MBA or advanced degree in business or a related field
• Experience in health-tech, wellness, or regulated consumer industries (e.g., medical devices, supplements, digital health)
• Prior experience at a high-growth DTC or ecommerce company, particularly in a scaling phase (Series B+ or $25M+ revenue)
• Experience implementing or scaling SEO programs, including on-page optimization, site structure, and content strategy
• Experience with AEM, Strapi, CommerceTools, OneTrust, and Braze
• Experience with ecommerce webshop platforms, 3PL fulfillment partners, and payment processors to support seamless end‑to‑end digital commerce operations
• Demonstrated expertise in orchestrating complex, multi-phase release programs with interdependent deliverables, driving alignment across teams to ensure seamless and timely launches
• Experience working within dynamic, continuously evolving roadmaps, with clear approaches for planning, prioritization, and communicating changes across stakeholders
• Proven ability to optimize onsite conversion as a core lever to drive revenue growth in ecommerce environments

Responsibilities

• Own Ecommerce Growth Strategy & Constraints: Diagnose primary constraints to ecommerce growth across discovery, comprehension, conversion, trust, and retention. Translate customer behavior, qualitative insight, and performance data into clear hypotheses and growth ideas. Balance short-term conversion gains with durable improvements to customer confidence, clarity, and long-term value.
• Build and Execute a Prioritized Growth Roadmap: Develop and maintain a growth-focused ecommerce roadmap, aligned to conversion and revenue outcomes. Identify when incremental optimization is sufficient and when larger experience changes are needed to unlock growth. Partner closely with marketing, analytics, and design to shape initiatives grounded in customer insight and business impact.
• Drive End-to-End Experimentation & Delivery: Lead initiatives from problem framing and requirements through development, QA, launch, and post-launch learning. Define success metrics and experimentation plans for fast learning and confident decision-making. Ensure learnings are captured and translated into sharper strategy and prioritization.
• Run an Agile Rhythm That Enables Growth: Own the agile operating cadence (planning, grooming, standups, retros) to prioritize high-impact growth work. Write clear user stories, requirements, and acceptance criteria connecting delivery to customer and revenue outcomes. Use sprint planning and retrospectives to evaluate tradeoffs, improve throughput, and enhance the team’s ability to learn from shipped work.
• Shape the Site Experience as a Growth Lever: Treat UX, content, and information architecture as active drivers of conversion. Define experience and content requirements that improve value articulation, decision-making, and CRO outcomes. Provide visibility into experience performance, friction points, and emerging growth opportunities.

Benefits

• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
• Excellent retirement savings plan with a high employer contribution
• Tuition reimbursement
• Freedom 2 Save student debt program
• FreeU education benefit

What This Job Offers

• Job Type: Full-time
• Career Level: Senior