E-Commerce Growth Specialist - Salt Strong

Crecera Brands•Remote,

About The Position

This role is for an E-Commerce Growth Specialist at Salt Strong, a fishing company focused on helping anglers catch more fish and create memories. The position involves taking ownership of the company's e-commerce store, FishStrong.com, and driving its growth. It's described as an opportunity to run the e-commerce business like your own, with a massive and loyal audience, a proven brand, existing traffic, a talented team, and a meaningful mission. The primary objective is E-Commerce Revenue Growth, with all activities contributing to increasing revenue while improving the customer experience.

Requirements

A minimum of 3 years of Shopify experience is required.
Successfully grown revenue on Shopify.
Understanding of E-Commerce strategy, CRO, merchandising, and customer psychology.
Proficiency in using HubSpot for lifecycle marketing.
Highly analytical and highly creative.
Experience testing ideas and measuring results.
Takes ownership instead of waiting for instructions.
Cares about outcomes, not activity.

Nice To Haves

Direct-to-consumer (DTC) experience
Subscription or membership business experience
Product launch experience
Promotional campaign experience
Digital marketing knowledge
Paid traffic familiarity

Responsibilities

Owning overall store performance and growth for the Shopify storefront.
Managing collections, merchandising, navigation, and customer experience.
Improving mobile usability, site speed, and conversion flow.
Coordinating theme improvements, integrations, and new functionality.
Continuously finding opportunities to increase sales and customer satisfaction.
Improving product page and checkout conversion rates.
Testing offers, bundles, upsells, and landing pages.
Analyzing customer behavior and funnel drop-off points.
Optimizing every step of the customer journey.
Turning more visitors into customers.
Improving customer segmentation and lifecycle marketing using HubSpot.
Building and optimizing email automations.
Increasing abandoned cart recovery.
Improving upsell and cross-sell performance.
Increasing member-to-customer conversion rates.
Driving repeat purchases and customer retention.
Determining what products get promoted, launched, bundled, and featured.
Managing product launches, seasonal promotions, and featured product campaigns.
Developing upsell and cross-sell strategies.
Optimizing merchandising.
Developing campaigns that generate excitement and sales, including product launches, promotional campaigns, seasonal initiatives, landing pages, sales funnels, and member-exclusive offers.
Brainstorming with the ad creative team to develop high-performing ads across multiple channels.
Identifying top ad themes and creating new ad campaign ideas.
Optimizing landing pages for ad campaigns.
Monitoring key E-Commerce KPIs.
Identifying growth opportunities.
Using Shopify and HubSpot data to guide decisions.
Reporting on revenue drivers and optimization opportunities.