E-Commerce & CRM Specialist

Baccarat, Inc.•New York, NY

7d•$34 - $39

About The Position

The E-Commerce & CRM Specialist supports the execution and optimization of Baccarat’s digital commerce and customer engagement activities in North America. This role is responsible for day-to-day site operations, CRM campaign execution, and performance tracking, working closely with global teams, marketing, and retail to ensure a consistent and elevated client experience across channels. This role focus on execution, coordination, and continuous improvement.

Requirements

3-5 years of experience in e-commerce, CRM, or digital marketing
Experience working with CMS platforms, CRM tools, and analytics (Salesforce, GA, etc.)
Bachelor’s degree in business, marketing, or related field
Strong execution and organizational skills
Analytical mindset with attention to detail
Ability to manage multiple workstreams simultaneously
Collaborative approach across Retail, Marketing, HQ, and agencies
Understanding of e-commerce and CRM fundamentals

Nice To Haves

Experience in retail, luxury, or consumer brands preferred
Ability to speak French a plus

Responsibilities

Maintain and update the U.S. e-commerce site (content, product setup, pricing, launches)
Execute global campaigns and adapt for the North America market
Perform regular site QA checks to ensure accuracy and functionality
Coordinate with Operations to ensure product availability and inventory accuracy
Execute CRM campaigns (email, lifecycle, client engagement) in partnership with global CRM and marketing teams
Manage campaign calendars and ensure timely deployment
Support segmentation, targeting, and personalization efforts
Partner with Retail to support clienteling tools and usage
Manage product assortments and merchandising updates on site
Coordinate content updates (copy, imagery, launches)
Ensure consistency across site experience and brand positioning
Monitor key KPIs: Traffic, Conversion, Revenue, CRM engagement
Prepare regular reports and highlight trends or issues
Recommend improvements based on performance insights