E-Commerce Product Manager (57486)

A-Max Auto Insurance Master • Dallas, TX

1d • Hybrid

About The Position

As Product Manager, Digital eCommerce, you will own the end-to-end digital product lifecycle for A-MAX's online quote-to-bind platform. You will sit at the intersection of technology, marketing, and operations — coordinating a cross-functional team of developers, designers, data analysts, and carrier relations to build and optimize a best-in-class digital insurance buying experience. You will report directly to the SVP of Strategy & Vision and have authority over the product roadmap, sprint planning, and feature delivery across the entire digital funnel — from first click to bound policy.

Requirements

• 10+ years of product management experience, with at least 2 years in digital eCommerce, InsurTech, FinTech, or a regulated digital industry
• Proven track record of owning a product from concept through launch and iteration
• Deep familiarity with agile/scrum methodologies — you've run sprints, not just attended them
• Strong analytical skills — comfortable with funnel metrics, conversion rates, A/B test results, and EBITDA-level business cases
• Experience working with development teams on front-end and back-end features
• Excellent written and verbal communication skills
• REST APIs, webhooks, and third-party integrations
• Web analytics platforms — GA4, Heap, Mixpanel, or similar
• Data visualization tools — Power BI, Tableau
• Project management tools — Jira, Asana, Linear, or similar
• A/B testing platforms — Optimizely, VWO, or similar

Nice To Haves

• Insurance or InsurTech experience — understanding of auto insurance quoting, binding, policy servicing, carrier relationships, or compliance
• Hands-on experience with AI tools in a product context — LLM integrations, AI-assisted customer journeys, predictive analytics, or chatbot implementations
• CMS platform expertise — AEM (Adobe Experience Manager), Contentstack, Webflow, or equivalent
• UI/UX design sensibility — ability to critique wireframes, write design briefs, and collaborate closely with designers without needing to design yourself
• Experience with non-standard or specialty insurance markets (SR-22, high-risk auto) is a significant plus
• Bilingual (English/Spanish) is a plus given our customer base

Responsibilities

• Own and maintain the digital product roadmap aligned to three core KPIs: Webquote Revenue Contribution, eCom Platform EBITDA ROI, and Customer Digital CX Index
• Define quarterly OKRs and translate them into sprint-ready backlog items
• Prioritize features and fixes based on customer impact, revenue potential, and technical feasibility
• Drive the product vision for the full quote-to-bind funnel, BOL (Binder of Insurance), and post-sale digital touchpoints
• Own sprint planning and backlog grooming in collaboration with the Dev Pod (2 onshore + 2 Bermuda-based engineers)
• Write clear, detailed Product Requirements Documents and acceptance criteria
• Manage day-to-day development velocity and remove blockers proactively
• Coordinate QA, UAT, and launch readiness across Marketing, Sales, Operations, and IT
• Ensure on-time delivery of all platform releases with zero critical production regressions
• Partner with UX designers to deliver wireframes, prototypes, and final designs that optimize quote conversion rates
• Champion mobile-first design and accessibility standards across the platform
• Conduct competitive benchmarking of digital insurance buying experiences
• Interpret user research, session recordings, and funnel analytics to drive continuous UX improvements
• Oversee A/B testing programs to validate design and copy hypotheses
• Identify, evaluate, and implement AI tools to enhance the digital customer journey — including chatbots, recommendation engines, personalization, and intelligent quote flow
• Work with the Data & Analytics team to integrate AI-driven insights into the platform
• Champion automation across internal workflows to improve operational efficiency
• Stay ahead of InsurTech trends and bring relevant innovations back to the product roadmap
• Support the content management system (CMS) strategy
• Collaborate with Marketing on landing page strategy, campaign pages, and personalization for key customer segments (e.g., Spanish-language, SR-22)
• Ensure CMS platform supports rapid content deployment without engineering dependencies for routine updates
• Present product updates, KPI performance, and roadmap progress to leadership on a biweekly cadence
• Serve as the primary liaison between eCommerce, IT, Marketing, Sales, Operations, and Data teams
• Maintain a transparent, written communication culture through Confluence, Jira, or equivalent tools

Benefits

• Competitive Salary
• Annual Bonus
• Weekly Payroll
• Medical, Dental, and Vision Insurance
• Voluntary Benefits
• FREE Basic Life Insurance & Long-Term Disability Coverage
• Hybrid work schedule
• Paid Time Off
• Paid Holidays
• 401(k) with up to a 4% Company Match
• Short Waiting Period for Retirement Benefits
• Opportunities for Internal Advancement
• Opportunity to lead enterprise-wide initiatives in a rapidly growing company.
• Work in a dynamic, innovative, and collaborative environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed