E-commerce Marketing Manager - HK Based

Living in a Bubble

2d

About The Position

Living in a Bubble is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in Australia, the USA, Canada, and Germany, we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design. We are looking for an E-Commerce Marketing Manager to own our marketing strategy end-to-end, scale paid and organic channels, and elevate our global brand presence. This role is critical to our next stage of growth and requires someone who can balance performance-driven execution with long-term brand building. You will manage a full-time marketing team of at least three specialists across acquisition, creative, and retention.

Requirements

• 4+ years as a Marketing Manager (or above) in a DTC e-commerce environment
• Hands-on Shopify experience (required)
• Experience managing a team of at least 3 members
• Direct experience marketing to the US market (AU experience is a bonus)
• Proven ability to scale Meta and Google campaigns profitably
• Strong analytical and data interpretation skills
• Comfortable with creative strategy, funnel optimization, and rapid experimentation
• Excellent communication and project leadership skills

Nice To Haves

• Passion for adventure, travel, or the outdoors is a big plus

Responsibilities

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms
• Scale profitable acquisition and retargeting funnels (US & AU focus)
• Manage full-funnel performance with weekly KPI reporting
• Define and execute strategies that increase brand awareness, community engagement, and brand search volume
• Champion our brand voice within the vanlife and adventure community
• Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution
• Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results
• Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle
• Improve conversion funnels from acquisition to retention
• Partner with CX and product to elevate the on-site shopping experience
• Manage and allocate marketing budgets for maximum efficiency and return
• Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities

Benefits

• Competitive compensation package
• Annual leave + sick leave + biannual performance bonus
• Direct ownership of marketing strategy and creative direction
• Join a fast-growing global brand in a booming outdoor category
• Work with a passionate international team and help shape the future of vanlife gear

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed