E-Commerce & Marketing Specialist

Dealer Tire•Remote Pennsylvania, PA

1d•$63,000 - $72,000•Remote

About The Position

As an E-Commerce & Marketing Specialist, you will be responsible for leading the Walmart 1P and Walmart 3P financial plan, tracking performance against targets, and identifying risks and opportunities. You will maintain dashboards and models to tie initiatives to expected lift, documenting assumptions, results, and learnings. Your role will involve monitoring channel mix efficiency and margin guardrails, recommending optimizations based on inventory and performance trends. You will support campaign planning and execution by managing timelines and coordinating with Creative/channel leads on seasonal calendars and offers. Executing test-and-learn plans for landing pages, promos, and audiences, and summarizing outcomes with clear next actions will be key. Ensuring promo execution accuracy and maintaining promo calendars/post-mortems are also crucial. You will optimize catalog health by monitoring 'buy box' win rates, out-of-stock rates, and listing quality scores to maximize discoverability and conversion. Overseeing channel-specific health metrics to ensure compliance with marketplace SLAs and prevent account suspensions is required. You will manage marketing and advertising activities by working with partner teams to build and launch successful sales programs. Collaboration with cross-functional partners in Marketing, Merchandising, Pricing, Supply Chain, and other SimpleTire functions is essential. You will assist in developing, maintaining, and improving a unit sales forecast and inventory plan for key programs, ensuring alignment with internal and external partners through monthly business planning processes. Improving forecast accuracy by analyzing forecast error and implementing action plans will be part of your duties. You will also maintain reports to track and monitor forecasts, alerts for corrections/improvements, and other analytical insights. Other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
1-2 years of experience in marketing, e-commerce, or a related field.
Proficiency in Google Sheets and data analysis.
Hands-on familiarity with eCommerce platforms (CMS), site merchandising tools, or promotional engines.
Basic understanding of SEO principles and digital marketing tools (e.g., Google Analytics, Google Search Console).
Basic understanding of e-commerce, digital marketing, and DTC business models.
Strong ability to adapt in a dynamic, fast-paced environment.

Responsibilities

Lead the Walmart 1P and Walmart 3P financial plan by tracking performance vs. targets (revenue, CM, CVR, AOV) and surfacing risks/opportunities.
Maintain dashboards/models that tie initiatives to expected lift; document assumptions, results, and learnings.
Monitor channel mix efficiency and margin guardrails; recommend optimizations based on inventory and performance trends.
Support campaign planning/execution by managing timelines and coordinating with Creative/channel leads on seasonal calendars and offers.
Execute test-and-learn plans (landing pages, promos, audiences) and summarize outcomes with clear next actions.
Ensure promo execution accuracy (badging, eligibility/exclusions, stacking rules, tracking/attribution) and maintain promo calendar/post-mortems.
Optimize catalog health by monitoring "buy box" win rates, out-of-stock rates, and listing quality scores to maximize discoverability and conversion.
Oversee channel-specific health metrics (Late Shipment Rate, Cancellation Rate, Case Logs) to ensure compliance with marketplace SLAs and prevent account suspensions.
Manage marketing and advertising activities by working with media, marketing, and advertising teams of partners to build and launch successful sales programs.
Collaborate with cross-functional partners within Marketing, Merchandising, Pricing, Supply Chain, and other SimpleTire functions.
Assist in developing, maintaining, and improving a unit sales forecast and inventory plan for key programs, including dedicated lines and ACC.
Ensure the alignment of this forecast with internal and external partners through the monthly business planning processes (including inv control, reconciliation, and inbound planning).
Improve forecast accuracy by analyzing forecast error, recommending, and implementing appropriate action plans.
Maintain reports to track and monitor the forecasts, alerts for corrections/improvements, and other analytical insights.
Other Duties as Assigned