E-Commerce Manager - Corp

Shaner Hotels•State College, PA

3d•Hybrid

About The Position

Shaner Hotels is seeking an E-Commerce Manager to enhance the digital presence and online revenue of its diverse hotel portfolio. This role is ideal for a strategic, data-driven digital marketer who enjoys blending creativity, analytics, technology, and hospitality to achieve results. The E-Commerce Manager will influence how hotels are discovered, considered, and booked online, collaborating with various teams including Corporate Marketing, Revenue Management, Sales, Distribution, hotel leadership, and major hospitality brands. The position involves driving e-commerce performance, elevating the digital presence, maximizing online distribution, translating data into actionable insights, leading digital marketing initiatives, and acting as a digital partner to the hotels.

Requirements

Bachelor's degree in Marketing, Hospitality, Business, Digital Marketing, Technology, or a related field, or equivalent experience.
2+ years of experience in e-commerce, digital marketing, hospitality marketing, hotel distribution, or a related field.
Strong knowledge of SEO, paid search, website optimization, digital marketing, and online distribution.
Experience using analytics and reporting to measure performance and make business recommendations.
Excellent communication, writing, organization, and project management skills.
Ability to manage multiple priorities and work effectively with both corporate and property-level teams.
Strong eye for detail and a passion for delivering high-quality work.
Collaborative mindset and the confidence to make recommendations, challenge the status quo, and take initiative.

Nice To Haves

Hotel e-commerce experience
Experience with Marriott, Hilton, IHG, or other major hotel brands
Familiarity with GA4, Google Ads, SEO platforms, CMS systems, OTAs, metasearch, CRS/GDS, or hotel distribution systems.

Responsibilities

Develop and execute e-commerce strategies to increase direct bookings, online revenue, profitability, and overall digital performance.
Analyze hotel and market performance to identify opportunities, solve challenges, and recommend strategies for measurable results.
Partner with Revenue Management, Sales, Marketing, Distribution, and hotel leaders to align digital strategies with business objectives.
Manage and optimize hotel websites for engagement, navigation, conversion, and brand alignment.
Lead website and digital presence audits to improve content, photography, offers, SEO, user experience, and conversion.
Develop and optimize digital content to connect with target audiences and encourage bookings.
Oversee hotel presence across brand websites, OTAs, metasearch, and other approved online distribution channels.
Ensure property content, photography, descriptions, amenities, ratings, reviews, and offers are accurate, compelling, and competitive.
Work with hotel and Revenue Management teams to optimize channel strategies, promotions, packages, and online merchandising.
Monitor website traffic, conversion, revenue, channel contribution, campaign performance, and other key e-commerce metrics.
Create reporting and translate data into clear recommendations for leadership.
Test new ideas, evaluate results, and refine strategies to improve ROI and online revenue.
Coordinate digital marketing efforts including SEO, paid search/PPC, email marketing, online advertising, and affiliate marketing.
Collaborate with internal teams, agencies, vendors, and brand partners on campaigns and creative development.
Stay updated on emerging digital trends, technologies, and hospitality e-commerce opportunities.
Build relationships with General Managers, Revenue Managers, Directors of Sales, and hotel marketing teams.
Provide guidance, training, and best practices to hotel teams on maximizing digital opportunities.
Serve as a key e-commerce liaison with hotel brand partners and corporate stakeholders.