E-Commerce Manager - Corp

SHANER•State College, PA

3d•Hybrid

About The Position

Shaner Hotels is looking for an E-Commerce Manager to help shape the digital presence and online revenue performance of its diverse portfolio of hotels. This role is for a strategic, data-driven digital marketer who enjoys combining creativity, analytics, technology, and hospitality to drive results. The E-Commerce Manager will influence how hotels are discovered, considered, and booked online, collaborating with Corporate Marketing, Revenue Management, Sales, Distribution, hotel leadership, and major hospitality brands.

Requirements

Bachelor's degree in Marketing, Hospitality, Business, Digital Marketing, Technology, or a related field, or equivalent experience.
2+ years of experience in e-commerce, digital marketing, hospitality marketing, hotel distribution, or a related field.
Strong knowledge of SEO, paid search, website optimization, digital marketing, and online distribution.
Experience using analytics and reporting to measure performance and make business recommendations.
Excellent communication, writing, organization, and project management skills.
The ability to manage multiple priorities and work effectively with both corporate and property-level teams.
A strong eye for detail and a passion for delivering high-quality work.
A collaborative mindset and the confidence to make recommendations, challenge the status quo, and take initiative.

Nice To Haves

Hotel e-commerce experience
Experience with Marriott, Hilton, IHG, or other major hotel brands
Familiarity with GA4, Google Ads, SEO platforms, CMS systems, OTAs, metasearch, CRS/GDS, or hotel distribution systems.

Responsibilities

Develop and execute e-commerce strategies designed to increase direct bookings, online revenue, profitability, and overall digital performance.
Analyze hotel and market performance to identify opportunities, solve challenges, and recommend strategies that drive measurable results.
Partner with Revenue Management, Sales, Marketing, Distribution, and hotel leaders to align digital strategies with business objectives.
Manage and optimize hotel websites to ensure they are engaging, easy to navigate, conversion-focused, and aligned with brand standards.
Lead regular website and digital presence audits, identifying opportunities to improve content, photography, offers, SEO, user experience, and conversion.
Develop and optimize digital content that connects with target audiences and encourages them to book.
Oversee hotel presence across brand websites, OTAs, metasearch, and other approved online distribution channels.
Ensure property content, photography, descriptions, amenities, ratings, reviews, and offers are accurate, compelling, and competitive.
Work with hotel and Revenue Management teams to optimize channel strategies, promotions, packages, and online merchandising.
Monitor website traffic, conversion, revenue, channel contribution, campaign performance, and other key e-commerce metrics.
Create meaningful reporting and translate data into clear recommendations for Corporate and hotel leadership.
Test new ideas, evaluate results, and continually refine strategies to improve ROI and online revenue.
Coordinate digital marketing efforts including SEO, paid search/PPC, email marketing, online advertising, affiliate marketing, and other emerging digital opportunities.
Collaborate with internal teams, agencies, vendors, and brand partners to develop effective campaigns and compelling creative.
Stay ahead of emerging digital trends, technologies, and hospitality e-commerce opportunities.
Build trusted relationships with General Managers, Revenue Managers, Directors of Sales, and hotel marketing teams.
Provide guidance, training, and best practices that help hotel teams understand and maximize their digital opportunities.
Serve as a key e-commerce liaison with our hotel brand partners and corporate stakeholders.