E-Commerce Manager

Live Nation EntertainmentNashville, TN
$64,000 - $80,000Hybrid

About The Position

Merch Traffic, LLC, a subsidiary of Live Nation Entertainment, is seeking an E-Commerce Manager to play a key role in the success of high-profile official online stores for music artists and entertainment brands. The role combines e-commerce merchandising, marketing collaboration, and operational management to build, maintain, and grow 15–20 direct-to-consumer (DTC) Shopify stores in alignment with each artist’s vision and commercial goals.

Requirements

  • 3+ years ecommerce experience; Shopify experience strongly preferred.
  • Excellent written, verbal, and organizational skills.
  • Strong problem-solving, multitasking, and operations management abilities with the capacity to meet tight deadlines.
  • Positive, proactive communicator able to collaborate effectively across internal teams, client reps, artists, and creative stakeholders.
  • Self-motivated, detail-oriented, and comfortable shifting priorities in a fast-paced environment.
  • Experience in music, entertainment, retail, or fashion industries preferred.
  • Understanding of fan behavior and how it informs marketing, product development, and customer experience.

Nice To Haves

  • HTML, CSS, Liquid, Photoshop, or web design skills a plus (not required).

Responsibilities

  • Manage and merchandise official Shopify stores for 15–20 artists and entertainment brands.
  • Build, maintain, and optimize stores using ecommerce best practices, including SEO, conversion strategies, pricing trends, product positioning, rotation, and promotional planning.
  • Determine merchandise assortments by working with Licensee, Tour, Wholesale, and internal product teams.
  • Develop yearly and seasonal merchandising plans that reflect key consumer holidays, album cycles, anniversaries, and touring periods.
  • Recommend and support the development of DTC-exclusive merchandise offerings.
  • Assist with product development and product selection as needed.
  • Partner with marketing teams to develop acquisition programs and execute campaigns across email, SMS, social media, and web.
  • Source or create marketing assets to support promotions and store updates.
  • Provide ongoing communication, store optimization suggestions, and performance updates to client teams and internal stakeholders.
  • Manage inventory, replenishment requests, and purchasing of goods for all stores.
  • Liaise with warehouse partners to ensure accurate/timely receiving, product availability, and customer-service support.
  • Maintain international online stores (x-US) in partnership with global teams.
  • Ensure stores stay current, accurate, and reflective of the artist’s brand and creative direction.

Benefits

  • Medical, vision, dental and mental health benefits for you and your family
  • Access to a health care concierge
  • Flexible or Health Savings Accounts (FSA or HSA)
  • Free concert tickets
  • Generous paid time off including paid holidays, sick time, and personal days
  • 401(k) program with company match
  • Stock reimbursement program
  • New parent programs including caregiver leave and baby bonuses
  • Fertility, adoption, foster, or surrogacy support
  • Career and skill development programs with School of Live
  • Tuition reimbursement
  • Student loan repayment
  • Volunteer time off
  • Crowdfunding match
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