E-Commerce Manager

North40 Outfitters•Great Falls, MT

1d•Onsite

About The Position

North 40 Outfitters is looking to hire an E-Commerce Manager to join our team. We believe that every team member plays a vital role in the success of our company, and we are looking for authentic, enthusiastic individuals who love our lifestyle and believe in service before self. As an E-Commerce Manager at North 40, you will be responsible for leading our end-to-end digital and e-commerce ecosystem, including the online customer journey, merchandising strategy, storefront optimization, analytics, and overall revenue performance. This role ensures our online experience reflects North 40’s lifestyle brand and service-first culture while supporting growth across channels. This full-time, exempt position requires close collaboration with merchandising, marketing, IT, and operations teams to drive traffic, conversion, customer engagement, and a seamless omnichannel experience. The E-Commerce Manager thrives in a fast-paced environment, uses data to guide decisions, and is passionate about building digital experiences that convert, scale, and support the needs of our customers.

Requirements

3–5+ years of e-commerce, digital merchandising, or online retail experience
Strong analytical, organizational, and cross-functional collaboration skills
Understanding of SEO/SEM principles, conversion rate optimization (CRO) methodologies, and digital marketing performance metrics
Working knowledge of UX/UI best practices and basic web technologies

Responsibilities

Develop and execute the e-commerce strategy to drive revenue growth, conversion, profitability, and customer satisfaction
Analyze customer behavior, market trends, and competitive activity to identify growth opportunities
Support seasonal and promotional planning aligned with farm & ranch retail cycles
Oversee day-to-day website performance, usability, and customer experience across desktop and mobile
Identify and prioritize site enhancements to improve navigation, engagement, and conversion
Partner with IT and development teams to manage site updates, enhancements, testing, and optimization initiatives
Collaborate with marketing teams on digital acquisition and retention strategies, including email, paid media, SEO/SEM, and social
Support campaign planning, execution, and post-campaign performance analysis
Ensure alignment between marketing messaging, promotions, and onsite execution
Drive customer acquisition and retention through targeted digital initiatives
Champion a test-and-learn culture focused on measurable business impact
Monitor and report on key performance indicators including traffic, conversion rate, average order value, revenue, and customer metrics
Deliver weekly and monthly performance insights with clear, actionable recommendations
Lead A/B testing and conversion rate optimization efforts to improve site performance
Serve as the primary business owner for the e-commerce channel, coordinating efforts across merchandising, marketing, IT, and operations
Support omnichannel initiatives such as BOPIS, ship-to-store, and in-store digital experiences
Ensure compliance with e-commerce security, privacy, and accessibility standards