Walmart E-Commerce Manager
About The Position
Our client is a family-owned, fast-growing footwear brand, primarily women's, with men's and kids' products as well. Amazon is their largest channel, alongside Walmart, Target Plus, TikTok Shop, and their own Shopify site. They are looking for someone to take charge of their Walmart channel and grow it by owning the listings, ads, pricing, and relationship with Walmart itself. This is a hands-on role where you would run the channel yourself, with internal catalog and development support behind you. An outside agency currently handles the advertising, so part of the role involves judging where an agency belongs, managing and replacing agencies as needed, or bringing the work in-house.
Requirements
- Hands-on Walmart Marketplace experience you have run yourself, including Seller Center, listings, Walmart Connect, and WFS
- Proven experience growing a Walmart channel from a small base into a meaningful one
- Experience managing outside agencies, with the judgment to replace one or bring the work in-house
- Strong on advertising incrementality, with the ability to tell the difference between ads that grow a channel and ads that buy sales that would have been made anyway
- Comfortable owning listing quality across a large, seasonal catalog: hundreds of styles and tens of thousands of active SKUs
- Strong analytically; you build your own reporting and know the difference between revenue and profit
- Fluent with AI tools in your daily work, including their limits
- Must be able to work on-site in the Midtown office 5 days a week
Responsibilities
- Own Walmart revenue and the plan to grow it, including which styles lead it
- Manage listing quality across the catalog, including content, images, titles, variant grouping, and the listing quality scores Walmart ranks on
- Manage Walmart Connect advertising, including campaign structure, focus styles, spend levels, and proving the spend is incremental
- Manage pricing, including competitiveness against other sellers, parity with other channels, strike-through pricing, flash deals, and event pricing
- Manage reviews, including syndication, Review Accelerator, and review depth on newer styles
- Manage fulfillment, including WFS placement for the styles that earn it, on-time delivery performance, and aged inventory
- Manage Walmart relationships, including marketplace and Walmart Connect managers, plus deal and event submissions
- Prepare daily, weekly, and monthly reporting, with a change log tying results to what changed
Benefits
- Health insurance options
- 401(k) benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
