E-Commerce Key Account Manager-Walmart, Inc.

J.M. Smucker Co•Bentonville, AR

3d•Hybrid

About The Position

The E-Commerce Key Account Manager supports strategic e-commerce initiatives across Walmart and Sam’s Club through customer-facing account management, business analytics, forecasting, and commercial execution. This role serves as a trusted advisor, developing and executing customer business plans that align category growth opportunities, retailer objectives, and company business priorities. The position collaborates closely with Sales, Strategy Planning, Brand Marketing, Revenue Growth Management, Category Leadership, Finance, and Digital Commerce teams to achieve sales, profit, market share, and digital shelf objectives. The role is based at the JM Smucker Sales Office in Bentonville, Arkansas, with in-person presence Tuesdays and Wednesdays every week. Additional travel may be required as business needs arise. The position combines customer relationship management, omnichannel and e-commerce strategy, joint business planning, financial management, cross-functional leadership, and analytics. The manager develops customer-specific growth initiatives and recommendations; supports business reviews, line reviews, and strategic planning; improves digital sales and digital shelf performance; contributes to forecasting and replenishment planning; and tracks performance metrics to identify opportunities and risks.

Requirements

Bachelor’s degree.
At least 5 years of experience in Consumer Packaged Goods (CPG), Sales, e-commerce, Customer Development, or related commercial functions.
Direct customer-facing or headquarters account management experience.
Experience leading customer business planning and managing trade investments.
Experience working with major retailers; Walmart, Sam’s Club, Target, or Amazon experience is preferred.
Experience using syndicated data, retailer reporting tools, and digital commerce analytics platforms.
Strong strategic thinking and business planning capability.
Excellent negotiation and customer relationship management skills.
Advanced analytical and problem-solving abilities.
Strong presentation, storytelling, and influencing skills.
Proven ability to collaborate across cross-functional teams.
Proficiency with Microsoft Office, particularly Excel and PowerPoint.
Ability to travel as necessary to support customer meetings, business reviews, and company events.

Nice To Haves

MBA or advanced business degree.
Experience with syndicated data platforms and business intelligence tools such as NielsenIQ, Circana (IRI), Profitero, Tableau, Spotfire, CAS, or similar systems.
Scintilla and/or Madrid experience.

Responsibilities

Build and maintain relationships with key customer decision-makers, buyers, category managers, and cross-functional stakeholders.
Develop and execute account-specific growth initiatives, promotional programs, and assortment strategies.
Influence customer decisions with fact-based recommendations supported by category, shopper, and performance insights.
Support business reviews, line reviews, strategic planning sessions, and executive meetings.
Serve as a subject matter expert on e-commerce, omnichannel retail trends, digital shelf execution, and customer-specific capabilities.
Execute strategies to improve digital sales, search visibility, content quality, conversion, and online assortment.
Support new and seasonal item launches, item management, ratings and reviews, and other e-commerce initiatives across Walmart.com and Sam’s Club.
Track online brand presence, content compliance, and digital shelf performance against established KPIs.
Monitor marketplace trends and competitor activity to identify opportunities and risks; recommend and implement e-commerce tools, processes, and growth initiatives.
Collaborate with Sales directors on Joint Business Planning and develop customer-specific sales, profit, and growth plans.
Partner with cross-functional teams to establish annual objectives, volume targets, trade investments, budgets, and profitability goals.
Analyze business performance and identify actions to accelerate growth or mitigate risk.
Deliver accurate sales forecasts and maintain financial accountability for the assigned business.
Partner with Brand Marketing, Category Leadership, Revenue Growth Management, Finance, Supply Chain, Customer Service, and Analytics teams to achieve business objectives.
Translate national strategies into customer-specific activation plans and coordinate internal resources for customer initiatives, innovation launches, assortment reviews, and promotional planning.
Facilitate stakeholder alignment and ensure effective execution of agreed-upon plans.
Partner with internal marketing, content, and agency teams to resolve digital shelf issues.
Analyze and monitor sales, traffic, conversion, availability, assortment, share, and promotional performance to identify growth opportunities and risks.
Support demand forecasting and replenishment planning for the e-commerce portfolio.
Develop and maintain weekly and monthly dashboards tracking sales, growth, digital penetration, and item-level performance.
Use syndicated data, retailer reporting, and digital commerce metrics to identify trends and opportunities.
Develop insights-driven recommendations to improve sales performance, category growth, and profitability.
Monitor KPIs and communicate results to internal and external stakeholders.
Support fact-based decision-making through effective storytelling and business analysis.