Director, Value Consulting & Digital Transformation

dentsu•Detroit, MI

3d•$113,000 - $160,000•Hybrid

About The Position

Merkle is seeking a Director, Value Consulting to help clients quantify the business impact of strategic technology, customer experience, AI, and digital transformation investments. The role builds financial and measurement frameworks that make ambiguous initiatives measurable and actionable, including assessing whether change is being adopted and quantifying the impact when initiatives are delayed or unresolved. The Director will lead the development of business cases and comprehensive financial models, including P&L projections, ROI analysis, and budget forecasting. Working with a multidisciplinary group of FP&A practitioners, data analysts, consultants, and business analysts, this person will articulate and measure the value of dentsu and Merkle solutions, support revenue growth, and help clients make informed decisions through credible business valuation approaches. The role is open to remote candidates based in the continental United States. Employees within commuting distance of designated hub offices are expected to work in-office three days per week, or two days per week in Los Angeles. Travel up to 25% may be required based on client needs.

Requirements

Bachelor’s degree; all majors considered.
At least 7 years of experience in FP&A, corporate finance, strategy or consulting, business transformation, or digital transformation.
At least 5 years of experience creating financial models, analyzing data, and working with large datasets in Excel or similar tools.
Experience developing business cases, ROI models, value assessments, or investment analyses supporting enterprise technology or transformation initiatives.
Experience translating insights into relevant recommendations and presentations.
Demonstrated experience presenting analyses, recommendations, and business cases to senior client stakeholders and executive audiences.
Proficiency in PowerPoint.
Comfort and experience working in a matrixed organization with a wide degree of latitude.
Ability to operate in ambiguity, including defining what to measure.

Nice To Haves

Degree in Business Administration, Finance, Marketing, Data Analytics, or a related field.
Curiosity and a broad mindset drawing inspiration from areas such as literature, nature, and human psychology.
Experience interpreting analytical and financial results to craft strategic recommendations.
Ability to present complex concepts clearly and persuasively for executive audiences.
Experience in value engineering, value advisory, business value architecture, or value realization functions.
Experience assessing and communicating the business impact of AI-enabled business transformation initiatives.
Experience working in a creative, collaborative environment and navigating evolving business needs.
Demonstrated ability to lead through ambiguity with a constructive, solutions-oriented approach.
Growth mindset that embraces learning, asks thoughtful questions, and seeks opportunities to innovate.

Responsibilities

Build measurement frameworks connecting program adoption to customer, employee, and business outcomes.
Quantify the financial impact of delayed or unresolved initiatives as well as the potential upside of new investments.
Partner with consulting teams to lead deliverables related to business value projection and transformation engagements, coordinating with concurrent data, technology, or digital experience implementation teams.
Plan and facilitate client discovery through interviews, document review, surveys or questionnaires, and marketing data analysis.
Manage daily consulting delivery, including client meetings, discussions, workshops, deliverable reviews, and readouts.
Support governance and steering committee reporting with clear financial narratives and value tracking over time.
Plan and manage business prioritization workshops using quantitative and qualitative methods to select recommendations.
Develop customer value assessments, business cases, ROI analyses, and value realization frameworks to quantify impact and support executive decision-making.
Build Excel financial models from scratch to quantify business impact, project ROI, and demonstrate the value proposition of proposed solutions.
Use market and competitive research to identify trends, benchmarks, and best practices that inform recommendations.
Facilitate work sessions and interviews with teams and partners to assess gaps, gather requirements, and validate recommendations.
Develop and deliver executive-level presentations; summarize findings into themes and translate insights into business value narratives and client recommendations.
Present recommendations, financial analyses, business cases, and value assessments to senior client stakeholders and executive audiences.
Identify data points and measurements that demonstrate the impact of the company’s approach and strategy on client businesses.
Support business development, including opportunity identification, proposal development, and other pursuit activities.
Collaborate with account management, creative, analytics, and operations teams and partner agencies to determine feasibility and understand strategic plans.