Director, Value Consulting & Digital Transformation

dentsu•Detroit, MI

1d•Hybrid

About The Position

Merkle is seeking a Director, Value Consulting to help clients quantify the business impact of strategic technology, customer experience, AI, and digital transformation investments. The role develops financial and measurement frameworks that make complex initiatives measurable and actionable for executives. It combines financial modeling with value-realization work, including measuring whether change is being adopted and quantifying the consequences when initiatives are delayed or unresolved. The Director leads business-case development and comprehensive financial modeling, including P&L projections, ROI analysis, and budget forecasting. Working with a multidisciplinary group of FP&A practitioners, data analysts, consultants, and business analysts, the role articulates and measures the value of dentsu and Merkle solutions to support client success, stronger close rates, and revenue growth. The position partners with consulting teams and coordinates with concurrent data, technology, and digital-experience implementation teams. It involves client discovery, consulting delivery, prioritization and governance work, research, stakeholder facilitation, executive presentations, and business-development support. Candidates may work remotely from the continental United States, subject to business needs and the company’s in-person collaboration expectations for employees living within commuting distance of hub offices. Travel up to 25% may be required based on client needs.

Requirements

Bachelor’s degree; all majors are considered.
At least 7 years of experience in FP&A, corporate finance, strategy or consulting, business transformation, or digital transformation.
At least 5 years of experience creating financial models, analyzing data, and working with large datasets in Excel or similar tools.
Experience developing business cases, ROI models, value assessments, or investment analyses for enterprise technology or transformation initiatives.
Experience translating insights into relevant recommendations and presentations.
Demonstrated experience presenting analyses, recommendations, and business cases to senior client stakeholders and executive audiences.
Proficiency in PowerPoint.
Comfort and experience working in a matrixed organization with a wide degree of latitude.
Comfort operating in ambiguity, including situations where defining what to measure is part of the work.

Nice To Haves

A degree in Business Administration, Finance, Marketing, Data Analytics, or a related field is preferred.
Curiosity and a broad mindset drawing inspiration from areas such as literature, nature, and human psychology.
Experience interpreting analytical and financial results to craft strategic recommendations.
Ability to present complex concepts in clear and persuasive formats for executive audiences.
Experience in value engineering, value advisory, business value architecture, or value-realization functions.
Experience assessing and communicating the business impact of AI-enabled business transformation initiatives.
Experience working in a creative, collaborative environment and navigating evolving business needs.
Demonstrated ability to lead through ambiguity with a constructive, solutions-oriented approach.
A growth mindset that embraces learning, asks thoughtful questions, and seeks opportunities to innovate.

Responsibilities

Build measurement frameworks linking program adoption to customer, employee, and business outcomes.
Quantify the financial impact of delayed or unresolved initiatives as well as the upside of new investments.
Partner with consulting teams on business-value projections and transformation engagements, coordinating with concurrent data, technology, or digital-experience implementation teams.
Plan and facilitate client discovery through interviews, document reviews, surveys or questionnaires, and marketing-data analysis.
Manage daily consulting delivery, including client meetings, discussions, workshops, deliverable reviews, and readouts.
Support governance and steering committee reporting with clear financial narratives and ongoing value tracking.
Plan and manage business-prioritization workshops using quantitative and qualitative methods to select recommendations.
Develop customer value assessments, business cases, ROI analyses, and value-realization frameworks to quantify business impact and support executive decisions.
Build financial models from scratch in Excel to quantify business impact and project ROI and demonstrate proposed solutions’ value propositions.
Use market and competitive research to identify trends, benchmarks, and best practices that inform recommendations.
Facilitate work sessions and interviews with teams and partners to assess gaps, gather requirements, and validate recommendations.
Develop and deliver executive-level presentations, summarize findings, and translate insights into business-value narratives and client recommendations.
Present recommendations, financial analyses, business cases, and value assessments to senior client stakeholders and executive audiences.
Identify data points and measurements that show the impact of the company’s approach and strategy on client businesses.
Support business-development activities, including opportunity identification, proposal development, and other pursuit activities.
Collaborate with account management, creative, analytics, operations, and partner-agency teams to determine feasibility and understand strategic plans.