Director, US Cardiac Marketing

Intuitive•Norcross, GA

About The Position

The Director, Cardiac Market Development, is a regional leadership role that works closely with the US Cardiac Sales Director to translate global cardiac procedure and product strategies into market-ready plans, programs, and tools. The role is also the US implementation partner to the Vice President, US Cardiac, bringing global programs, training processes, and KOL development initiatives to life across markets with different customer needs, operating models, and development stages. The role localizes global programs and content, supports training and KOL development execution, tracks performance metrics, and improves quality and matrix efficiency. Commercial priorities and market-level decisions remain with the US VP of Marketing and Global Cardiac Vice President; this role enables and accelerates their execution. The Director supports regional procedure and product lifecycle strategy; localizes marketing and market-development programs; manages program metrics, operating cadence, quality, and processes; and partners with sales, clinical, training, marketing, and global teams. The role provides direct leadership to the US Cardiac marketing manager and plans for clinical marketing team expansion aligned to market growth. The position requires residence in the US region and international travel as needed, with expected travel of 50%.

Requirements

Bachelor's degree in business, marketing, life sciences, healthcare, or a related field.
15+ years of progressive experience in medical devices, healthcare, or another complex regulated industry, including experience in sales, marketing, market development, or commercial operations.
Demonstrated success translating global strategies into market-specific cardiac commercial plans with measurable execution and scaling best practices across multiple regions.
Experience with procedure development, product launch and lifecycle management, customer segmentation, integrated marketing, and commercial planning.
Strong business and financial acumen, including budget tracking, forecasting support, and performance management.
Proven ability to lead through influence across functions and organizational levels in a complex matrix.
Advanced analytical capability, including defining metrics, leading operating reviews, interpreting results, and turning insights into decisions.
Strong process design, program management, and continuous improvement capability.
Executive-level communication and presentation skills across clinical, technical, financial, and commercial audiences.
Must live in the US region and be able to travel internationally as needed; expected travel is 50%.
English proficiency is required.

Nice To Haves

An advanced degree is preferred.
Cardiac surgery, cardiovascular, robotic-assisted surgery, or related clinical-commercial experience is strongly preferred.
Experience supporting or delivering global training curricula, surgeon proctoring or mentoring programs, or KOL development initiatives is strongly preferred.
Demonstrated cross-cultural agility and experience supporting multiple Asia Markets.
Fluency in other languages is a plus.

Responsibilities

Support the Cardiac Sales Directors and VP, Cardiac in developing and executing cardiac procedure strategies informed by market insights, customer needs, competitive dynamics, clinical pathways, and commercial priorities.
Translate global portfolio, product launch, lifecycle, and procedure strategies into focused roadmaps, priorities, and activation plans.
Coordinate with sales, clinical, capital, key accounts, customer training, marketing, market access, regulatory, and enabling functions to support readiness, sequencing, and execution.
Identify adoption barriers, unmet needs, and growth opportunities, and turn them into recommendations and action plans for the Cardiac Sales Directors and VP, Cardiac.
Provide structured feedback to global teams on US/Canada market requirements, customer needs, evidence gaps, positioning, and future portfolio opportunities.
Localize cardiac marketing programs, value propositions, messaging, content, media, and field tools in accordance with US Marketing Standards and brand, clinical, regulatory, and legal requirements.
Lead the US Cardiac marketing manager and plan for clinical marketing team expansion aligned with market growth.
Develop integrated market-development plans covering segmentation, account activation, peer education, society engagement, digital channels, and stakeholder awareness.
Enable sustainable programs with surgeons, care teams, hospital leaders, KOLs, training centers, and reference sites.
Ensure content and media plans are insight-led, audience-specific, reusable, and aligned with the customer journey and sales execution needs.
Capture, codify, and scale effective practices, and share US learnings with regional marketing leaders, the VP, Global Cardiac, and other global partners.
Support annual planning, quarterly business reviews, initiative tracking, and performance reporting for cardiac market development and marketing.
Define leading and lagging indicators for program effectiveness, adoption progress, launch readiness, content utilization, and return on investment.
Work with FSO to create dashboards and decision forums that enable leaders to assess progress, resolve barriers, redirect low-value work, and scale successful programs.
Track initiative portfolios by clarifying owners, milestones, dependencies, risks, and expected outcomes.
Support budget planning, tracking, and forecasting for cardiac market-development and marketing programs with the Cardiac Sales Directors, VP US Marketing, and VP, Global Cardiac.
Design scalable processes, standards, and ways of working that improve execution quality, speed, consistency, and accountability.
Clarify interfaces and handoffs across Global, Regional, and local Market teams to reduce duplication, scale best practices, close gaps, and improve matrix efficiency.
Establish quality controls for plans, programs, content, metrics, and launch deliverables so work is compliant, decision-ready, and fit for use.
Facilitate cross-functional problem-solving and remove barriers that limit field execution or customer impact.
Promote disciplined experimentation, learning, and continuous improvement using data and field feedback.
Serve as the US point of contact for the VP, Global Cardiac for implementing global society initiatives, programs, training curricula, and global KOL development initiatives.
Capitalize on synergies with the US Thoracic Marketing Team at accounts, society meetings, and in other marketing plans.
Partner closely with Cardiac Sales Directors in each market on growth priorities, programs, and training, while commercial decisions remain with Sales Directors and VP/General Managers.
Partner with US commercial teams to drive alignment through influence and collaboration.
Communicate progress, insights, and performance clearly to Cardiac Sales Directors, VPs/GM US, and the VP Global Cardiac.