Director, Targeting & Field Intelligence

Novartis•East Hanover, NJ

1d•$185,500 - $344,500•Hybrid

About The Position

The Director, Targeting & Field Intelligence supports the Insights and Analytics team in enabling improved decision-making at Novartis through data and advanced analytics. The role reports to the ED, Targeting and Field Intelligence, and shapes customer engagement and market penetration strategies. Its primary therapeutic area is RLT, with support extending across other therapeutic areas throughout the enterprise. The role equips field teams with data-driven tools and information to engage key stakeholders effectively. It aligns targeting efforts with market access opportunities and evolving healthcare trends, while ensuring strategies support broader organizational goals and compliance requirements. The position is ideally based in East Hanover, New Jersey, though remote work may be possible subject to restrictions. Remote employees cover their own home-office expenses and costs for travel or lodging for periodic meetings at the East Hanover site. The role requires 15% travel; work hours and travel expectations will be defined by the hiring manager.

Requirements

At least 8 years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry.
Proven experience developing and implementing strategic goals and targets for large field teams.
Ability to inspire and guide cross-functional teams toward strategic objectives.
Strong analytical skills, including the ability to interpret complex data and translate insights into actionable strategies.
Experience collaborating with senior leadership to align field goals with broader business objectives.
Strong understanding of pharmaceutical market dynamics, competitive landscapes, and industry trends.
Excellent communication and interpersonal skills, including the ability to liaise effectively between field teams and senior management.
Ability to foster continuous improvement and data-driven decision-making.
Proficiency with advanced analytics tools and technologies for goal setting and performance evaluation.

Nice To Haves

Advanced degree in Business Administration, Data Science, Analytics, or a related field.

Responsibilities

Maintain and improve customer (HCP and account) targeting strategies for Novartis field teams in the assigned function, aligning them with organizational goals.
Identify and promote effective and efficient targeting methods.
Recommend priority accounts and HCPs for field-force engagement using factors such as reimbursement trends, access positioning, network influence, historical responsiveness, brand strategy, competitive pressures, and the local healthcare ecosystem.
Address account and HCP needs while adhering to compliance guidelines.
Develop call plans that balance field-force workloads and account stakeholder needs and business objectives.
Support quarterly targeting and field Next Best Action (NBA) reviews with key stakeholders.
Work with CRM and Field Operations to ensure targeting and field NBAs are implemented successfully.
Apply Insights and Analytics launch-team best practices to develop launch targeting and field NBAs before disease-state education and product approval.
Implement NBA models across core marketing and field functions to improve engagement with patients and HCPs.
Coordinate targeting and NBA strategy across field functions to improve the customer experience.
Collaborate with the I&A marketing analytics team to ensure NBAs support a coordinated customer experience.
Work with the I&A AI/Data Science team to develop an NBA decision engine.
Develop a feedback mechanism to gather field insights and support continuous improvement.