Director, Targeting & Field Intelligence
About The Position
The Director, Targeting & Field Intelligence is part of Novartis’s Insights and Analytics team, which uses data and advanced analytics to generate actionable insights and enable better business decisions. Reporting to the ED, Targeting and Field Intelligence, this role shapes customer engagement and market penetration strategy. Its primary therapeutic area is RLT, with support extending across other therapeutic areas in the enterprise. The role equips field teams with data-driven insights and tools to engage key healthcare stakeholders effectively. It aligns customer targeting with market access opportunities and changes in the healthcare environment, while supporting strategic customer prioritization, call planning, and the implementation of Next Best Action models. The ideal location is East Hanover, New Jersey; remote work may be possible subject to legal-entity restrictions. The role requires 15% travel. Remote employees are responsible for home-office expenses and travel and lodging for periodic meetings at the East Hanover site. Working hours and travel arrangements will be defined by the hiring manager.
Requirements
- At least 8 years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry.
- Proven track record developing and implementing strategic goals and targets for large field teams.
- Ability to guide cross-functional teams toward strategic objectives.
- Strong analytical skills, including interpreting complex data and translating insights into actionable strategies.
- Experience collaborating with senior leadership to align field goals with broader business objectives.
- Strong understanding of pharmaceutical market dynamics, competitive landscapes, and industry trends.
- Excellent communication and interpersonal skills to liaise between field teams and senior management.
- Demonstrated ability to foster continuous improvement and data-driven decision-making.
- Proficiency with advanced analytics tools and technologies for goal setting and performance evaluation.
Nice To Haves
- Advanced degree in Business Administration, Data Science, Analytics, or a related field.
Responsibilities
- Maintain and improve HCP and account targeting strategies for Novartis field teams in the assigned function, aligning them with broader organizational goals.
- Identify and promote effective and efficient targeting methods.
- Recommend priority accounts and HCPs for field engagement, considering reimbursement trends, access positioning, network influence, historical responsiveness, brand strategy, competitive pressures, and the local healthcare ecosystem.
- Address account and HCP needs while adhering to compliance guidelines.
- Develop call plans that balance field-force workload and account for stakeholder needs and business objectives.
- Support quarterly targeting and field Next Best Action reviews with key stakeholders.
- Work with CRM and Field Operations to ensure targeting and field Next Best Actions are implemented.
- Collaborate with the Insights and Analytics Launch team to develop launch targeting and field Next Best Actions before disease-state education and product approval.
- Implement Next Best Action models across core marketing and field functions to improve engagement with patients and HCPs.
- Work with the I&A Marketing Analytics team to coordinate Next Best Actions and provide a consistent customer experience.
- Coordinate targeting and Next Best Action strategy across field functions.
- Work with the I&A AI/Data Science team to develop a Next Best Action decision engine.
- Develop a feedback mechanism to gather field insights and support continuous improvement.
Benefits
- Performance-based cash incentive.
- Depending on role level, eligibility to be considered for annual equity awards.
- Health, life, and disability benefits for eligible US-based employees.
- 401(k) with company contribution and match.
- Comprehensive benefits package.
- Generous time-off package, including vacation, personal days, holidays, and other leaves.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
