Director, Sales (Construction Technology – DEWALT)

Stanley Black & Decker•Towson, MD
•Remote

About The Position

The Director, Sales (DEWALT MSUITE) leads commercial sales strategy and execution for the DEWALT MSUITE business, driving profitable growth through new customer acquisition, account expansion, and customer retention. The role leads Business Development Managers and Account Managers, building a strong pipeline, disciplined sales execution, and exceptional engagement throughout the customer lifecycle. The Director reports directly to the VP, Sales (DEWALT ConTech). This strategic, hands-on sales leadership role develops a high-performing team, strengthens go-to-market execution, and partners with cross-functional teams to deliver an outstanding customer experience. It requires significant travel to meet customers, support field activity, coach team members, and represent DEWALT MSUITE at industry events and internal meetings. The position is remote/field-based and requires travel throughout the United States.

Requirements

  • 8+ years of progressive B2B sales experience, including significant software/SaaS sales experience.
  • 3+ years of sales leadership experience managing quota-carrying individual contributors, preferably across business development and account management.
  • Proven success leading teams responsible for new business development, account expansion, and customer retention.
  • Strong consultative and value-based selling skills, including the ability to lead complex and strategic sales cycles.
  • Demonstrated ability to build trusted customer relationships and engage decision-makers at multiple organizational levels.
  • Experience with subscription-based sales models and recurring revenue businesses.
  • Strong business acumen and ability to translate customer challenges into sales strategies and growth opportunities.
  • Experience working cross-functionally with product, implementation, customer success, and marketing teams.
  • Proficiency with Zoho and Salesforce.com or similar CRM platforms, with strong forecasting and pipeline management capabilities.
  • Excellent communication, presentation, coaching, and team development skills.
  • Strong time management and organizational skills, with the ability to prioritize in a fast-paced, entrepreneurial environment.
  • Willingness and ability to travel up to 60%.
  • Bachelor’s degree in Business, Marketing, Engineering, Technology, or a related field is preferred.

Nice To Haves

  • Experience in construction technology, construction SaaS, or related construction industry solutions is strongly preferred.

Responsibilities

  • Lead, coach, and develop Business Development Managers and Account Managers focused on new business, account growth, and customer retention.
  • Establish and execute the DEWALT MSUITE sales strategy in alignment with broader DEWALT ConTech commercial objectives.
  • Drive revenue growth through prospecting, strategic account development, expansion sales, renewals, and retention.
  • Build a sales culture centered on accountability, customer value, collaboration, and continuous improvement.
  • Manage team performance against monthly, quarterly, and annual sales targets, pipeline goals, and activity metrics.
  • Lead the full sales funnel, from opportunity creation and qualification through proposal, negotiation, close, onboarding support, and account expansion.
  • Partner with Business Development Managers to advance strategic opportunities and navigate complex sales cycles in larger accounts.
  • Partner with Account Managers to grow customer relationships, increase user adoption, identify upsell and cross-sell opportunities, and improve retention.
  • Develop account and territory strategies that align customer needs with DEWALT MSUITE software and technology solutions.
  • Build executive-level customer relationships and serve as a senior contact for key accounts and strategic opportunities.
  • Collaborate with Marketing, Product, Customer Success, Implementation, Solution Engineering, and Support to improve the customer journey and commercial results.
  • Communicate customer feedback, market insights, and competitive intelligence to internal stakeholders to inform product roadmap and go-to-market priorities.
  • Prepare the sales team for product launches with appropriate messaging, enablement, and customer engagement plans.
  • Drive CRM discipline and forecasting rigor using Zoho, Salesforce.com, and other sales tools to manage pipeline health, opportunity progression, and business visibility.
  • Analyze sales performance data and market trends to identify opportunities, risks, and actions to improve results.
  • Travel to meet customers, support field activity, coach team members, and represent DEWALT MSUITE at industry events and internal meetings.
  • Perform other duties as assigned.

Benefits

  • Medical insurance
  • Dental insurance
  • Life insurance
  • Vision insurance
  • Wellness program
  • Disability benefits
  • 401(k)
  • Employee Stock Purchase Plan
  • Paid time off, including paid vacation, holidays, and personal days
  • Tuition reimbursement
  • Discounts on Stanley Black & Decker tools, products, and partner programs
  • Learning and development resources, including Lean Academy, Coursera, and online university
  • Career development opportunities across the global company
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