Director, Sales (Construction Technology – DEWALT)
About The Position
The Director, Sales (DEWALT MSUITE) leads commercial sales strategy and execution for the DEWALT MSUITE business, driving profitable growth through new customer acquisition, account expansion, and customer retention. This leader manages Business Development Managers and Account Managers, develops a high-performing sales team, strengthens go-to-market execution, and partners across the business to deliver an outstanding customer experience. The role reports to the VP, Sales (DEWALT ConTech) and requires significant travel throughout the United States to meet customers, support field activity, coach team members, and represent DEWALT MSUITE at events and meetings. The Director establishes sales strategy aligned with broader DEWALT ConTech objectives, manages performance against revenue, pipeline, and activity goals, and provides leadership across the sales funnel—from opportunity creation and qualification through negotiation, close, onboarding support, and account growth. The role builds executive customer relationships, partners with internal teams on customer experience and product launches, shares market and competitive insights, and maintains CRM discipline and forecasting rigor using Zoho, Salesforce.com, and other sales tools. The position is remote/field-based. The posting lists travel throughout the U.S. at 50% in the heading and willingness to travel up to 60% among the qualifications.
Requirements
- 8+ years of progressive B2B sales experience, including significant software/SaaS sales experience.
- 3+ years of sales leadership experience managing quota-carrying individual contributors, preferably across business development and account management.
- Proven success leading teams responsible for new business development, account expansion, and customer retention.
- Strong consultative and value-based selling skills, including the ability to lead complex and strategic sales cycles.
- Demonstrated ability to build trusted customer relationships and engage decision-makers at multiple organizational levels.
- Experience with subscription-based sales models and recurring-revenue businesses.
- Strong business acumen and ability to translate customer challenges into sales strategies and growth opportunities.
- Experience working cross-functionally with product, implementation, customer success, and marketing teams.
- Proficiency with Zoho, Salesforce.com, or similar CRM platforms, plus strong forecasting and pipeline management capabilities.
- Excellent communication, presentation, coaching, and team development skills.
- Strong time management and organizational skills, with the ability to prioritize in a fast-paced, entrepreneurial environment.
- Willingness and ability to travel up to 60%.
Nice To Haves
- Bachelor’s degree in Business, Marketing, Engineering, Technology, or a related field is preferred.
- Experience in construction technology, construction SaaS, or related construction industry solutions is strongly preferred.
- Sales leadership experience across both business development and account management functions is preferred.
Responsibilities
- Lead, coach, and develop Business Development Managers and Account Managers focused on new business, account growth, and retention.
- Establish and execute DEWALT MSUITE sales strategy aligned with broader DEWALT ConTech commercial objectives.
- Drive revenue through prospecting, strategic account development, expansion sales, renewals, and retention.
- Build a high-performance sales culture centered on accountability, customer value, collaboration, and continuous improvement.
- Manage team performance against monthly, quarterly, and annual sales targets, pipeline goals, and activity metrics.
- Lead the sales funnel from opportunity creation and qualification through proposal, negotiation, close, onboarding support, and account expansion.
- Partner with Business Development Managers to advance strategic opportunities and navigate complex sales cycles in larger accounts.
- Partner with Account Managers to grow customer relationships, increase user adoption, identify upsell and cross-sell opportunities, and improve retention.
- Develop account and territory strategies that align customer needs with DEWALT MSUITE software and technology solutions.
- Build executive-level customer relationships and serve as a senior contact for key accounts and strategic opportunities.
- Collaborate with Marketing, Product, Customer Success, Implementation, Solution Engineering, and Support to improve customer experience and commercial outcomes.
- Communicate customer feedback, market insights, and competitive intelligence to internal stakeholders to influence product roadmap and go-to-market priorities.
- Prepare the sales team for product launches with appropriate messaging, enablement, and customer engagement plans.
- Drive CRM discipline and forecasting rigor using Zoho, Salesforce.com, and other sales tools to manage pipeline health, opportunity progression, and business visibility.
- Analyze sales performance data and market trends to identify opportunities, risks, and actions to improve results.
- Travel to meet customers, support field activity, coach team members, and represent DEWALT MSUITE at industry events and internal meetings.
- Perform other duties as assigned.
Benefits
- Medical insurance
- Dental insurance
- Life insurance
- Vision insurance
- Wellness program
- Disability benefits
- 401(k)
- Employee Stock Purchase Plan
- Paid time off, including vacation, holidays, and personal days
- Tuition reimbursement
- Discounts on Stanley Black & Decker tools, products, and partner programs
- Learning and development resources, including Lean Academy, Coursera, and online university
- Eligible annual merit increases
- Sales incentive plan or commission
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What This Job Offers
Job Type
Full-time
Career Level
Director
