Director of Sales and Marketing

Polo Custom Products • Topeka, KS

17h • Hybrid

About The Position

Polo Custom Products is seeking an experienced, strategic, and hands-on Director of Sales & Marketing to lead its sales and marketing organization during a period of growth. As a member of the Senior Leadership and Executive Teams, this leader shapes and executes short- and long-term strategy, develops a high-performing sales team, strengthens customer relationships, expands business opportunities, and translates company goals into measurable sales objectives and results. The role emphasizes accountability and discipline in sales planning, pipeline management, forecasting, and execution, as well as collaboration across Operations, Engineering, Finance, and other functions to improve processes and support customer focus, revenue growth, and profitability.

The Director leads and executes sales and marketing activities to improve customer satisfaction and dependence, revenue and profit growth, and company mission success. The role oversees sales planning and performance, customer acquisition and profitability, marketing research and promotion, pricing, and sales-team development. The position reports to the CEO and is based in Topeka, with a hybrid schedule of three days in the office and two remote.

Requirements

• Four-year bachelor’s degree; Business, Economics, or Industrial Engineering preferred.
• At least 8 years of sales management experience in a fast-paced, engineering-oriented, B2B industrial custom manufacturing company.
• Strong interpersonal skills and ability to quickly build meaningful relationships with customers and representatives.
• Ability to coach staff in customer engagement, lead management, and sales growth.
• Ability to collaborate with manufacturing and other internal groups to increase sales.
• Strong follow-up and conscientiousness in completing duties and addressing customer needs.
• Strong delegation skills and ability to hold others accountable for sales forecasts and customer needs.
• Mechanical and mathematical aptitude, including ability to read and understand blueprints, assembly drawings, charts, and graphs and perform basic statistical analysis.
• Knowledge of custom manufacturing processes, or strong willingness to learn about raw materials, plant throughput, and supply-chain logistics.
• Excellent communication skills; detail-oriented, self-directed, motivated, creative, efficient in problem-solving, team-oriented, and professional in demeanor and appearance.
• Able to sit for extended periods while working at computer workstations; communicate by phone, email, or in person; move about the facility; and operate standard office machines.

Nice To Haves

• Experience with international sales.
• Bachelor’s degree in Business, Economics, or Industrial Engineering.
• Experience in an engineering-oriented, B2B industrial custom manufacturing company.

Responsibilities

• Define sales quotas, forecast revenue, and align commercial goals with executive leadership.
• Recruit, hire, train, direct, motivate, and develop sales staff and nationally and internationally based manufacturers’ representatives; monitor KPIs and coach team members.
• Manage new-customer sales from lead to order, ensuring timely follow-up on qualified leads, sample requests, and quotes.
• Partner with product development, sourcing, manufacturing, and finance to refine pricing strategies, enter new markets, and optimize the sales funnel.
• Implement and track HubSpot, sales analytics, and budgeting policies.
• Oversee development and execution of marketing research, advertising, promotional efforts, and related production.
• Develop pricing and service strategies to ensure customer profitability and conduct annual customer pricing reviews.
• Develop and execute short- and long-term sales and marketing forecasts and objectives, including pipeline management, forecast accuracy, and consistent reporting.
• Serve on Polo’s Executive Leadership Team, prepare a summary report, and attend monthly meetings.
• Travel as needed to customers, suppliers, trade shows, seminars, and manufacturing facilities.
• Collaborate with internal departments, stay informed about relevant market conditions and industry changes, plan and execute National Sales Meetings as necessary, and attend trade shows as needed.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director